Item: Treasure Data
Rating: 10
Author: Roberto Ribeiro Schor

Overall Satisfaction with Treasure Data

Use Cases and Deployment Scope

We are using this across all of our marketing teams and improving the user experience throughout our domain. We have several domains and we need to integrate the cookies and identify user interest, whether we've had them before on our site, and then provide them with the best content possible.

Pros and Cons

Pros

Integration with Google
Unified ID for cookies across domain
Great costumer support

Cons

Integration with VMs from cloud services
Tracking without 3rd-party cookie
AppsFlyer integration with postback

Return on Investment

Best content to specific users
Identify audiences for remarketing
Evaluate LTV from users

Innovative Uses

ID unification
Real-time segmentation
Server-side cookies

Other Software Used

Google Ad Manager, Facebook for Business, Google Cloud SQL, Google BigQuery

Likelihood to Recommend

If you need to better identify your user/client you can definitively use Treasure Data to unify IT behavior and attributes in one canonical ID. Then, share it through your network in order to improve the content given to your user. Also Treasure Data has several native integrations that help build this data unification. This is a very expensive tool, and it would not be recommended for companies that are just starting. But it is a good goal to strive for, to have Treasure Data as your CDP.

Comments

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Great CDP and great customer support