AT Internet Product Evaluation
Updated October 31, 2019
AT Internet Product Evaluation
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with AT Internet
It is being used across the whole organisation. AT Internet allows us to understand audience behaviours and helps us to more effectively build, market and sell advertising around Global News products.
- AT Internet has worked with Global News and the wider BBC to tailor their platform to better deliver the kind of advanced functionality we require.
- They have a great team of consultants that provide fast and efficient on-going support. Typically queries are resolved in a matter of hours rather than days.
- AT Internet has all the standard reports you would expect from an enterprise analytics tool, but its real strength is its powerful query builder that allows almost limitless flexibility in constructing reports and segments.
- The current product has some limitations around segmentation like, for example, nesting or stacking segments. They are however releasing a new segmentation engine early next year as part of a suite of new products that will address some of these limitations.
- Also on segmentation, they just have visit or visitor scope right now and ideally there would be an event scope. Again I hope to see this in the new product.
- ROI is too early to say as we are only 6 months into our journey with AT Internet. But in Global News, we already have more users plugging in and using the tool that we did previous analytics systems.
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Yes
Are you happy with Piano Analytics's feature set?
Yes
Did Piano Analytics live up to sales and marketing promises?
Yes
Did implementation of Piano Analytics go as expected?
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Would you buy Piano Analytics again?
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Evaluating AT Internet and Competitors
Yes - Previous product was removed from market
- Price
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation