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Deep audience understanding via Audiense
March 08, 2022

Deep audience understanding via Audiense

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Audience Insights

Modules Used

  • Audiense Insight
  • Audiense Connect

Overall Satisfaction with Audiense

Deep understanding of digital target audiences and their interests, motivations, and needs, specifically in comparison to benchmark audiences and general digital behavior across different platforms. The overall problem is the need to increase customer-centricity, specifically to reach a better understanding of the unique perspective and context of the customer in its respective context.
  • Audience segmentation
  • Audience interests
  • Digital platform behaviour
  • Practicalities of using targeting packages
  • Cross-platform behaviour of audiences
  • Filtering out of irrelevant segments
  • Improved targeting
  • Improved audience understanding
  • Improved customer centricity

Do you think Audiense delivers good value for the price?

Yes

Are you happy with Audiense's feature set?

Yes

Did Audiense live up to sales and marketing promises?

Yes

Did implementation of Audiense go as expected?

Yes

Would you buy Audiense again?

Yes

Audiense is specifically well suited for the efficient identification of clearly defined target audiences and their respective segments. It is less suited for identifying broad or niche audiences which lack identifiable markers or criteria when it comes to their specific digital behavior. Overall Audiense works well for well-defined, well-integrated audience identification challenges.