Item: Audiense
Rating: 9
Author: Verified User

Overall Satisfaction with Audiense

Use Cases and Deployment Scope

Deep understanding of digital target audiences and their interests, motivations, and needs, specifically in comparison to benchmark audiences and general digital behavior across different platforms. The overall problem is the need to increase customer-centricity, specifically to reach a better understanding of the unique perspective and context of the customer in its respective context.

Pros and Cons

Pros

Audience segmentation
Audience interests
Digital platform behaviour

Cons

Practicalities of using targeting packages
Cross-platform behaviour of audiences
Filtering out of irrelevant segments

Return on Investment

Improved targeting
Improved audience understanding
Improved customer centricity

Key Insights

Do you think Audiense delivers good value for the price?

Yes

Are you happy with Audiense's feature set?

Yes

Did Audiense live up to sales and marketing promises?

Yes

Did implementation of Audiense go as expected?

Yes

Would you buy Audiense again?

Yes

Likelihood to Recommend

Audiense is specifically well suited for the efficient identification of clearly defined target audiences and their respective segments. It is less suited for identifying broad or niche audiences which lack identifiable markers or criteria when it comes to their specific digital behavior. Overall Audiense works well for well-defined, well-integrated audience identification challenges.

Comments

Please log in to join the conversation

Josie Durney
commented 2 years ago
Hi! Thank-you for your review of Audiense! We love to hear that the platform provided you the deep understanding of target audiences and their insights, and that the benchmark feature was of value to you. For assistance with using the targeting pack, please reach out to your account manager.

Deep audience understanding via Audiense

Software Version

Modules Used