A Slick and Intuitive Email Automation Platform to Consider
June 22, 2017
A Slick and Intuitive Email Automation Platform to Consider
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Autopilot
I use Autopilot mainly for email marketing and other basic automation workflows. Since landing pages aren't a feature of Autopilot, we create those externally and connect them to an Autopilot journey so that the data is captured and journey workflows are triggered. We don't use Autopilot for reporting except for basic email performance.
- Email Campaigns
- Drip Nurturing
- Smart Segments
- Modifications to live, existing programs can be a little tricky. Versioning would be nice.
- Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
- Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.
- The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.
Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our questions. If we need help, they will go above and beyond to help us understand best practices and helpful tips to get the most out of the software. If you need endless customizability, landing page support, or a complete marketing automation platform with all the bells and whistles, you should consider Marketo or Pardot.