Formerly Autopilot

About TrustRadius Scoring
Score 9.4 out of 100


Recent Reviews

Email marketing tool!

7 out of 10
October 16, 2019
Autopilot is being used by the marketing department with the help of the operations department managing the data that gets in the …
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Popular Features

View all 18 features
  • Email deliverability reporting (21)
  • Dashboards (12)
  • Standard reports (12)
  • WYSIWYG email editor (11)

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per month



per month



per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ortto.com/pricing/?utm_source=t…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Ortto?

Ortto is a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Ortto Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Email, in-app and onsite messaging, SMS, direct mail
  • Supported: Drag-and-drop user experience
  • Supported: Visual journey canvas
  • Supported: Playbooks
  • Supported: Create forms, pop ups, spin wheels and surveys

Ortto Screenshots

Screenshot of Unlock a single view of the customer journey with unified data. Get a single view of the customer journey to create more meaningful connections with your audience in the moments that matter.Screenshot of Build custom activities that represent product-qualifying actions or behaviors that lead to growth, and use them to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto allows you to create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Connect with your customer on a deeper level with event-based journeys that can be built in minutes. Build high-performance journeys including email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor allows you to easily achieve pixel-perfect designs. Go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto was built to give businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution that ensures you can track the metrics that matter to your business.

Ortto Videos

The unified customer journey platform for online business.
Introduction to Ortto

Ortto Integrations

Ortto Competitors

Ortto Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%

Ortto Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Ortto starts at $29.

HubSpot Marketing Hub, Pardot, and Mailchimp are common alternatives for Ortto.

Reviewers rate Lead nurturing highest, with a score of 9.6.

The most common users of Ortto are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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Reviews and Ratings



(1-12 of 12)
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Michael Rastall, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The drag-and-drop feature to create sequences without the need of writing any code
  • Hundreds of pre-built automation templates to automate sequences in a matter of clicks
  • Connecting triggers, events and actions to build customer journeys
  • There is room for improvement in analytics & reporting
  • Cheaper alternatives are available in the market today
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The use of social media in your automations (many tools fail at this).
  • Great visual customer journey builder. It's so clean and easy to use.
  • Fast and not too many functions, make this an easy to use tool.
  • They are working on more and more integrations but they still miss some of the big ones.
  • They are playing a lot with the pricing. (For the bad.)
  • The email builder has its limits in customization.
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Easy flows for journeys.
  • No form functionality or front end. You have to string together systems to make it work.
  • The tool is buggy. On top of that there isn't any audit-ability, which makes bugs frustrating.
  • One of the less full-featured platforms out there.
  • Although they "integrate with everything" to provide basic functionality the integrations are sub par and don't work well.
  • Reporting is a joke.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
  • I'd like detailed tracking to be able to calculate the ROI and the value of a list subscriber from within Autopilot. To me this is the one major thing Autopilot is missing (though there aren't many alternatives that provide it yet). If we could see automatically how much a new subscriber to a specific list was worth to our business, it would help us optimize marketing and advertising a great deal. Right now we need to rely on external tracking and calculation.
  • I wish the dashboard had more stats than it does, but this isn't a big issue.
Megan Kratzman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Email marketing
  • Journey building
  • Integration with other technology
  • Onboarding and customer support
  • There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.
Emily Muhoberac | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Intuitive: Anyone can use this product. I've used similar (more expensive) products where making workflows felt like rocket science. Autopilot enables a team with any level of knowledge to make a cohesive marketing funnel.
  • Feature-Rich: For the price point, Autopilot is STACKED with features. It has hundreds of integrations, chat functionality, email marketing, forms, etc.
  • Inexpensive: Autopilot offers a 30 day free trial, and their entry package is solely based on number of contacts, so it's incredibly affordable for new and scaling teams.
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Quentin Aisbett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It has entry-level pricing
  • It's easy to use and set-up
  • Its heads-up feature is a great alternative to simple lead-gen forms
  • It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
  • Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Email Campaigns
  • Drip Nurturing
  • Smart Segments
  • Modifications to live, existing programs can be a little tricky. Versioning would be nice.
  • Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
  • Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.