Simple to use and set-up. Great introduction to marketing automation.
Quentin Aisbett | TrustRadius Reviewer
August 20, 2018

Simple to use and set-up. Great introduction to marketing automation.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Autopilot

We use Autopilot both as our agency automation solution and it is what we recommend and manage for our clients. In both instances, it is used to capture and nurture leads and because it's automated, it scales.
  • It has entry-level pricing
  • It's easy to use and set-up
  • Its heads-up feature is a great alternative to simple lead-gen forms
  • It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
  • Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
  • Autopilot has helped our agency build and segment our email database like never before. This has allowed us to nurture readers of blog posts to real clients.
  • Autopilot has helped clients also achieve better ROI. For example, in one instance it has helped an e-commerce client encourage repeat sales.
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former products at the time we used them was nowhere as flexible and user-friendly. We use Zapier all the time, and this integration is a massive asset for Autopilot.
It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.

Autopilot Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
8
A/B testing
Not Rated
Mobile optimization
9
Email deliverability
9
List management
7
Triggered drip sequences
9
Lead nurturing
8
Data quality management
6
Automated sales alerts and tasks
6
Event/webinar marketing
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
API
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated