Ortto

Ortto
Formerly Autopilot

About TrustRadius Scoring
Score 9.4 out of 100
Ortto

Overview

Recent Reviews

Email marketing tool!

7 out of 10
October 16, 2019
Autopilot is being used by the marketing department with the help of the operations department managing the data that gets in the …
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Popular Features

View all 18 features
  • Email deliverability reporting (21)
    9.2
    92%
  • Dashboards (12)
    8.6
    86%
  • Standard reports (12)
    8.6
    86%
  • WYSIWYG email editor (11)
    8.6
    86%

Video Reviews

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Pricing

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Free

$0

Cloud
per month

Campaign

$29

Cloud
per month

Professional

$99

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ortto.com/pricing/?utm_source=t…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month

Features Scorecard

Email & Online Marketing

8.7
87%

Lead Management

8.9
89%

Campaign Management

8.7
87%

Social Media Marketing

8.7
87%

Reporting & Analytics

8.6
86%

Platform & Infrastructure

8.6
86%

Product Details

What is Ortto?

Ortto is a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Ortto Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Email, in-app and onsite messaging, SMS, direct mail
  • Supported: Drag-and-drop user experience
  • Supported: Visual journey canvas
  • Supported: Playbooks
  • Supported: Create forms, pop ups, spin wheels and surveys

Ortto Screenshots

Screenshot of Unlock a single view of the customer journey with unified data. Get a single view of the customer journey to create more meaningful connections with your audience in the moments that matter.Screenshot of Build custom activities that represent product-qualifying actions or behaviors that lead to growth, and use them to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto allows you to create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Connect with your customer on a deeper level with event-based journeys that can be built in minutes. Build high-performance journeys including email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor allows you to easily achieve pixel-perfect designs. Go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto was built to give businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution that ensures you can track the metrics that matter to your business.

Ortto Videos

The unified customer journey platform for online business.
Introduction to Ortto

Ortto Integrations

Ortto Competitors

Ortto Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%

Ortto Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Ortto starts at $29.

HubSpot Marketing Hub, Pardot, and Mailchimp are common alternatives for Ortto.

Reviewers rate Lead nurturing highest, with a score of 9.6.

The most common users of Ortto are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (35)

Reviews

(1-11 of 11)
Companies can't remove reviews or game the system. Here's why
Michael Rastall, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails.
Score 8 out of 10
Vetted Review
Verified User
Review Source
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!

The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Score 1 out of 10
Vetted Review
Verified User
Review Source
Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but you pay for that in frustration and regret.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both.
October 16, 2019

Email marketing tool!

Score 7 out of 10
Vetted Review
Verified User
Review Source
Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor that Autopilot performs better than and would not recommend to folks.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is detailed ROI tracking built in for journeys and lists.
Megan Kratzman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing automation vendors. The primary reasons were the features available: ease of use, integration with other systems, APIs & ability to customize, flexible subscription management, customer support, and price.
Emily Muhoberac | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, and Autopilot is essentially and all-in-one solution. It gave us access to features like chat that we couldn't afford at the time, and their training materials were incredibly impactful to getting our marketing team up to speed.
Quentin Aisbett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former products at the time we used them was nowhere as flexible and user-friendly. We use Zapier all the time, and this integration is a massive asset for Autopilot.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our questions. If we need help, they will go above and beyond to help us understand best practices and helpful tips to get the most out of the software. If you need endless customizability, landing page support, or a complete marketing automation platform with all the bells and whistles, you should consider Marketo or Pardot.