Item: Ortto
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Autopilot is being used by the marketing department with the help of the operations department managing the data that gets in the platform. It is not used by the sales or customer experience teams. The business problem it addresses is emailing our customers promotions and information that help generate more sales and retention.

Pros and Cons

Managing emails
Creating journeys
Opting users out

Designing flow
Filtering
Copying and recreating flows

Return on Investment

Positive - more emails.
Positive - more revenue.
Negative - more unsubscribers.

Alternatives Considered

Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor that Autopilot performs better than and would not recommend to folks.

Other Software Used

Slack, Citrix Profile Management, Klaviyo, LexisNexis Juris

Likelihood to Recommend

Autopilot is well suited for organizations that would like to email their database in an efficient manner. It is not suitable for organizations that need to have personalized touch and do not have a large customer base they need to email frequently. It helps when email marketing is a big role for the organization.

Email marketing tool!

Overall Satisfaction with Autopilot