8/10 would recommend for your small or medium sized business!
Blake Baron | TrustRadius Reviewer
February 07, 2019

8/10 would recommend for your small or medium sized business!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Pro

Overall Satisfaction with BigCommerce

BigCommerce is being used as the flagship e-commerce software of our organization. Midwest Tungsten Service is a premium marketplace brand, and we needed a turnkey piece of software that would fit the bill of supporting our brand messaging and feel. It's being used across the whole corporate organization as our e-commerce solution. It addressed the problems of not being able to migrate our products online in an easy, sustainable manner. BigCommerce plugged in nicely with our other internal integrations and the open app marketplace has given us a lot of flexibility in shipping, marketing, advertising, and customer service.
  • Client Support: their support team is fully English speaking and based out of Austin. I've never had to wait more than 3 minutes to speak with somebody, and every single rep I've interacted with has been upbeat and ready to go above and beyond to solve the problem. They also aren't afraid to bring in more, "expensive" resources like engineers to solve a problem.
  • Robust API: Plug and Play! They integrate nicely with hundred of marketing, shipping, payment, and customer service solutions, all at the click of a button.
  • Ongoing Improvements: the team holds monthly town hall meetings on new improvements for everything from new integrations to new UI buildouts. The platform is constantly improving.
  • Intuitive UI: easy setting interfaces and WYSIWYG editors. Even somebody without any e-commerce experience can pick up this software and build out their store.
  • Analytics: the standard set isn't very robust, and they try to charge you for basic things like Sales by Item Category reporting.
  • Checkout Page Customization: currently you need to know HTML/CSS to modify these, which isn't that user-friendly.
  • Standard followup email customization: currently, you need to know HTML/CSS to modify these, which isn't that user-friendly.
  • Online Store
We are the largest seller of tungsten on Amazon but found that the BigCommerce integration with Amazon, eBay, etc. isn't that great. The marketplaces are too complex to not manage from within their own user interfaces. We do integrate BigCommerce with MailChimp and that integration allows for detailed personalization of email blasts and newsletters. We do heavily lean on Amazon's OmniChannel fulfillment, and Bigcommerce provides a litany of order data which helps us create OMS logic for shipping methods.
  • Reduce order processing time: with the click of the button, we can process and send order paperwork to the fulfillment shop floor. This cut down order processing time by over 90%.
  • Advertise offline sales options: e-commerce is only 10% of total company sales, and we sell many modifications of online items to our offline customers. We've gained many new offline customers as a result of our online product advertising.
  • Provided special PayPal credit card processing rates - we received special rates whereas PayPal only charged 2.6% for credit card processing due to our relationship with BigCommerce. We started using this new rate for our entire business, saving us in excess of $20k per year.
  • Promote larger Midwest Tungsten Service brand: thanks to BigCommerce, thousands of brand new customers now have received excellent service from Midwest Tungsten Service.
BigCommerce is an excellent choice for small to mid-size organizations with reasonable budgets who have moderately technical people on staff to make CSS/HTML adjustments when necessary. I wouldn't recommend it for one-person-shops, as Shopify would likely be a better fit. Shopify has features that make it more entrepreneurial, while BigCommerce is a better fit for teams. Furthermore, I would not recommend BigCommerce if you need to have a lot of shipping flexibility, as the checkout page rules make shipping options difficult to customize.

BigCommerce Feature Ratings

Product catalog & listings
10
Product management
10
Bulk product upload
8
Branding
7
Mobile storefront
7
Product variations
10
Website integration
10
Visual customization
10
CMS
5
Abandoned cart recovery
8
Checkout user experience
7
eCommerce security
10
Promotions & discounts
10
Personalized recommendations
7
SEO
8
Multi-site management
6
Order processing
10
Inventory management
10
Shipping
6
Custom functionality
5