A cantankerous review of an opinionated user
September 04, 2015

A cantankerous review of an opinionated user

Danil Rudoy | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

We do PPC, and Bing is a part of it, albeit not a large one (about 1/7 of AdWords currently).
  • Simplicity
  • Reporting
  • Excellent ROI on some campaigns (usually in languages other than English)
  • No picture ads
  • Excellent ROI for some campaigns.
Bing is losing by a huge margin, both in terms of the reach and the convenience of its interface. The good thing about Bing is that the competition tends to treat it scornfully, which opens up at least one or two opportunities for a highly profitable campaign. But then again, it is impossible to capitalize on that campaign due to the small scale.
How old is your target audience? It is not very useful for catering to younger people and is surprisingly effective when it comes to 45+ age group.

Using Bing Ads

1 - Marketing.
1 - Analytical mind, drive for optimization, love for human psychology.
  • Driving ROI
  • Increasing brand awareness (Bing falls particularly short of AdWords here)
  • Remarketing would be used a lot if Bing had that.
It does drive traffic and conversions, even though the scale is small.

Evaluating Bing Ads and Competitors

  • Price
  • Product Features
  • Product Usability
We were looking to expand the reach of our marketing, Bing Ads was one of the options, and we went for it. I never viewed Bing as competing against other PPC products: it was only complementing them. And yes, for some campaigns the ROI does end up extraordinary... on 3-4 conversions a month, though:).
I'd keep it the same.

Bing Ads Implementation

Change management was minimal
  • They had nothing to do with Bing itself: we just struggled to get our developers' attention to it.

Using Bing Ads

Usability itself is all right, I just wish it looked better.
Like to use
Relatively simple
Easy to use
Technical support not required
Quick to learn
Feel confident using
  • I like Bing's geo reporting, although it gets annoying when you need to generate different reports in a row.
  • I wouldn't call it cumbersome, but the overall design of the interface is not even nearly as visually appealing as that of AdWords. Put simply, it doesn't encourage you to stay on it for a long time. It's discouragingly dated.