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Bing Ads Review
June 06, 2017

Bing Ads Review

Nathan O'Connor | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

We use Bing Ads in our SEM department to expand our client reach. As the market share grows in Bing the more we will push adverting through the search engine.
  • Reach - Bing in the UK accounts for 23% of the market
  • In some cases, cheaper CPC nad lower CPA with a better ROAS
  • How they have made the set up straightforward by mirroring your AdWords account
  • Look at areas Google is not covering, Bing has always been 5 years behind AdWords its time to be different
  • Bing Analytics - but don't copy Google Analytics, look at areas they are not doing and capitalise on this
  • Audience target - As the future is all about targeted ads what is Bing doing on this front?
  • I've seen both positive and negative impacts for ROI
Bing is years behind AdWords and is forever in their shadow. I think Bing Ads has some huge potential and target agencies to offer them support on the product.
Bing accounts for 23% of the market share in the UK. To maximize reach and increase sales through a direct marketing platform you'd be silly not to explore this.