Still yet-to-be-won-over Bing Ads user
September 23, 2016

Still yet-to-be-won-over Bing Ads user

Erin Martin | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

It is used by our marketing department to generate sales leads.

Pros

  • Easy to set up from an existing AdWords account. Within minutes you can be advertising on Bing without having to retool anything from the AdWords structure.

Cons

  • Ability to layer in demographic targeting into search would be a huge differentiator.
  • It has not generated a positive ROI for our internal marketing efforts. But this is in part because we didn't allocate the appropriate resources to manage/optimize.
We used Bing Ads in addition to AdWords. Bing Ads doesn't drive as much volume or as many qualified leads for our highly tech savvy audience.
In verticals that are very expensive or competitive. Bing Ads tend to see lower CPCs.

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