Bing Ads Review
Rick Salmon profile photo
December 12, 2017

Bing Ads Review

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bing Ads

Bing Ads is being used by members of our Digital Marketing team. We use to expand our advertising reach.
  • Lead generation
  • Search advertising
  • Optimization recommendations
  • Broad match keywords are too broad
  • Network placements are low quality and sometimes parked domains
  • Would like to see customer email audience lists as a feature
  • Broad match keywords match against search terms that have nothing to do with the original keyword.
  • I have opted out of Bing's partner networks due to bot activity and invalid leads from domains that appeared to be parked domains within their network.
  • Good for brand presence.
We use all vendors to have a presence wherever people search. Google AdWords is king in the space due to the search volume. We use Bing Ads because we recognize that while Google is the major player, there are still people in our audience that utilize Bing for their search engine.
As a digital marketer, you want to have a brand presence on all of the major search engines, so Bing Ads is essential from that standpoint, This should not be your sole investment from a search perspective, but rather complimentary to Google AdWords. Bing Ads is suitable for lead generation and prospecting.