Bing Ads Is A Beneficial Digital Advertising Platform
November 28, 2017
Bing Ads Is A Beneficial Digital Advertising Platform
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bing Ads
We use Bing Ads on a daily basis as part of our digital marketing strategy to better advertise across platforms outside of social media and Google. Bing Ads has become an effective part of our digital marketing campaigns and is generally a bit cheaper, as far as CPC goes, in comparison to Google Adwords.
- Bing Ads is relatively cheaper for CPC campaigns in comparison to Google Adwords.
- Bing Ads has an easily navigable platform and interface.
- Bing Ads makes it easy to manage budget and to monitor campaign success.
- Bing Ads platform needs a complete UI refresh as it aesthetically feels a bit dated.
- Bing Ads could be a bit more interactive on the ad creation side of things.
- Bing Ads has had positive impact on our ROI.
Yahoo! Gemini is a bit more aesthetically pleasing and feels like it belongs in modern technology, but the success rate we've seen has been higher on the Bing Ads platform. This is most likely the case because the Bing platform itself receives more traffic than Yahoo! does these days in general.