Overall Satisfaction with Bing Ads
We use Bing Ads for a small slice of our digital advertising strategy, our clients skew older so Bing makes a lot of sense when targeting them. Our realistic spend on Bing is roughly 10% of our spend on AdWords, primarily because of how clunky and poorly implemented it is.
- Bing targets the 65+ age bracket better than any other standard search engine.
- Invoicing is simple and to the point.
- Bing is relatively cheap when compared to AdWords, so a smaller budget goes a long way.
- The UI is clunky and unintuitive, like most digital ad buy platforms.
- The Google import is terrible but prominently displayed as a good way to get started in a hurry.
- The ad manager is poorly designed, you are better off designing ads outside of the platform.
- Bing has had an overall positive impact on our CPC, mostly because it's cheap.
Bing Ads is overall worse than AdWords in nearly every measurable way.
Yahoo Gemini is a kindred spirit to Bing Ads, they both have really poorly designed UI's but fit in a very specific market niche (seniors). Bing Ads does have the best invoicing out of any digital platform we currently utilize. No arbitrary $500 charge limit like Google, and easily printable invoices, unlike Yahoo Gemini.
Yahoo Gemini is a kindred spirit to Bing Ads, they both have really poorly designed UI's but fit in a very specific market niche (seniors). Bing Ads does have the best invoicing out of any digital platform we currently utilize. No arbitrary $500 charge limit like Google, and easily printable invoices, unlike Yahoo Gemini.