Bing Ads is Great for Seniors, Not so Great Otherwise.
March 28, 2018

Bing Ads is Great for Seniors, Not so Great Otherwise.

Jeffrey Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bing Ads

We use Bing Ads for a small slice of our digital advertising strategy, our clients skew older so Bing makes a lot of sense when targeting them. Our realistic spend on Bing is roughly 10% of our spend on AdWords, primarily because of how clunky and poorly implemented it is.
  • Bing targets the 65+ age bracket better than any other standard search engine.
  • Invoicing is simple and to the point.
  • Bing is relatively cheap when compared to AdWords, so a smaller budget goes a long way.
  • The UI is clunky and unintuitive, like most digital ad buy platforms.
  • The Google import is terrible but prominently displayed as a good way to get started in a hurry.
  • The ad manager is poorly designed, you are better off designing ads outside of the platform.
  • Bing has had an overall positive impact on our CPC, mostly because it's cheap.
Bing Ads is overall worse than AdWords in nearly every measurable way.

Yahoo Gemini is a kindred spirit to Bing Ads, they both have really poorly designed UI's but fit in a very specific market niche (seniors). Bing Ads does have the best invoicing out of any digital platform we currently utilize. No arbitrary $500 charge limit like Google, and easily printable invoices, unlike Yahoo Gemini.
To specify why I gave it an 8/10 instead of a lower rating, this questions specifically mentions colleagues. My industry as a whole is 80% driven by older clients (75+ years old). Bing is one of the best sources for senior clients since it is often the default search engine they have when they buy a computer from most big box stores.