Bing Ads Review
March 11, 2020
Bing Ads Review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bing Ads
We currently use Bing Ads in our search advertising department. We use it to drive traffic to our sites for lead generation. It solves the problem of getting consumers actively searching for what we offer.
- Customer service with reps
- Easy to use UI and editor
- Easy import tool
- Click to call campaigns
- UI is a little dull currently
- Bid modifiers for day-parting and location in separate tab than general settings
- Traffic differences have declined on syndicated network and hurt our goals.
- Positive is that it supplies an additional source of traffic to Google
- CPC is generally lower than Google so we can monetize better
- Google Ads (formerly AdWords)
Bing Ads has a bit less traffic, however, its syndicated network is preferred because we can see where traffic is coming from. I would like to see custom mods for publisher sites to become a feature.
Do you think Microsoft Advertising delivers good value for the price?
Yes
Are you happy with Microsoft Advertising's feature set?
Yes
Did Microsoft Advertising live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Microsoft Advertising go as expected?
Yes
Would you buy Microsoft Advertising again?
Yes