Birst is our enterprise-wide BI visualization and distribution platform. Our company has 4 different revenue models ranging from big buy advertising, subscription based advertising, affiliate / performance based revenue as well as (digital) product driven revenue. Nearly every department here uses it for something, though it does not yet solve all problems within most departments. Currently we are able to report and distribute sales numbers to individual account executives as well as provide sales management views across as well as revenue and user across our B2C business lines as well. It solves for reporting automation and some visualization as well as distribution.