Item: Bitly
Rating: 10
Author: Amanda Akey

Use Cases and Deployment Scope

Bitly is being used by our Marketing & Communications department to shorten long format links into a branded link. This builds trust in our social media posts and also on print materials. Also, the analytics that are provided through Bitly allow us to see more data beyond our social media platforms about how that content is doing.

Pros and Cons

Branded link shortening
Analytics (clicks and referrals)
User friendly interface

Accessing billing information

Most Important Features

Branded link shortening
Analytics

Return on Investment

It has allowed us to be more effective communicators.

Key Insights

Do you think Bitly delivers good value for the price?

Yes

Are you happy with Bitly's feature set?

Yes

Did Bitly live up to sales and marketing promises?

Yes

Did implementation of Bitly go as expected?

Yes

Would you buy Bitly again?

Yes

Other Software Used

Yext Search Experience Cloud, Sprout Social, Rev.com (Rev)

Likelihood to Recommend

This has been an extremely helpful tool for our social media, providing links that our community can trust. It has also helped with printed marketing materials providing easily remembered brand links for events and articles.

Bitly helps us maintain trust with our community

Overall Satisfaction with Bitly