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SEO benefits
February 19, 2018

SEO benefits

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with Bloomreach Engagement

Bloomreach addresses our SEO for us. It dynamically injects related products and search terms into a page to increase relevant page links to aid crawlers and increase SEO value. We don't really use the tool as such, as it takes our product feed and site tracking data to learn from and dynamically inject relevant content. No manual work or resources are required for Bloomreach to exist on our site and continually learn/increase SEO. We don't even need to monitor it day by day, we just review the analytics / reported benefits it's having every so often.
  • No manual resource required to operate SEO widgets. Self learning and updating.
  • Simple integration into System Architecture (with options)
  • We have occasionally seen old/removed products featured and linked in the Bloomreach widget, whereas you would only want live/active products linked - This led to 404 errors. Albeit this may be an issue in our integration as opposed to the tool - we are unsure.
  • Helped with an increase in natural traffic, so we could make a saving on paid traffic activity
Well suited for companies with low levels of resources who can dedicate time to business tools to operate them. Or just companies who want tools they don't need to dedicate time and resources to (this is purely for the SEO widgets, no other tools are offered by Bloomreach). The SEO widgets would be less appropriate if you already have related products /searches/terms on your pages as they then might clash.