A great merchandiser tool for small companies
February 15, 2018
A great merchandiser tool for small companies
Score 8 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Bloomreach Engagement
We use Bloomreach for several different reasons including to improve our organic search but I personally use Bloomreach for merchandising. I have used tools such as Compass and Heatmap to identify customer behavior across categories and products. It has helped me become a better merchandiser because I am able to understand what the majority of customers are looking for and how to make it easier for them to shop on our website.
- Bloomreach does well with customization in data. Using Heatmap, I can look at analytics across any group of products, category, filters etc. It makes getting specific data and results much easier.
- Compass is a great tool from Bloomreach because it's an area where I can find all of the data and analytics in one spot. My job requires me to look at past data and compare results to see what worked and didn't work and here I'm able to export data and save it for reference.
- Heatmap functionality has some bugs from time to time. We've had to reinstall the chrome extension about once or twice to get it working properly again.
- We had an issue with our data results. The tool doesn't differentiate results specifically. Meaning, if we're looking at a product that's in several different categories and we want to see how it's performing in one particular category then the data can be skewered since it's pulling performance results across the website.
- Bloomreach's widget on our product and category pages have helped up rank higher in SEO and organic searches.
- We've seen improvement on reducing bounce rate on categories where we've used bloomreach's heatmap to merchandise.
Google Analytics and Bloomreach have similarities in terms of discovering how customers shop on our website and looking at the conversation rate, bounce rate, etc. What I like about bloomreach is that it's more connected with our website I can see the data directly on it whenever I turn on the heat map functionally.