An all-in-one data platform to rival anything on the market
March 04, 2025

An all-in-one data platform to rival anything on the market

Jonathon Crimmons | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Composable Personalization Cloud

A central location for all of our zero party data, allowing us to create business reports to look into the product performance, customer retention, business growth, as well as the ability to actively generate ROI with email campaigns, be it triggered or BAU newsletters.

The on-boarding team created a smooth journey of integration, from connecting our Shopify+ account to linking our Meta ad accounts so that we're able to incorporate ad audience building to increase the efficiency of our Paid media ad spend.

I use the platform every day as the Senior CRM Executive at [...] and the UI makes it incredibly easy to use.

Pros

  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.

Cons

  • Though it has seen a mass of improvements in my time using the platform, the data platform is not always the easiest, or most intuitive to use and may require a level of teaching to understand how to use.
  • Reports allow for only one event to be tracked in a single report which can make it difficult to accurately review certain metrics that are relative to others (such as the opt out rate being those unsubscribed divided by those emailed).
  • >100% increase in year on year revenue attributed to automated revenue
  • Increased zero party data collection improving business intelligence systems
  • Increase in efficiency of ad spend due to the link with Meta Ad audiences
The implementation phase of on-boarding with Bloomreach Composable Personalization Cloud was extremely smooth thanks to the help from the business consultant and technical consultant with Bloomreach. Not only did they manage a lot if the heavy lifting with the technical onboarding, the use case centre also enabled us to launch our key automations from day one with the platform. The Welcome series, Abandoned Cart, Abandoned Browse, and Restocking solutions available, from a technical POV, were straight out the box with very little tweaking required from our team.
The all-in-one nature of the platform enables our team to draw key business insights, such as behavioural, demographic, and merchandising - allowing us to focus our efforts on getting to know our customers on a deeper level, and ensure we are re-buying the correct items, in the required sizes based on the preferences of our customers.
Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support received from the Bloomreach Composable Personalization Cloud support team is also superior to that of any platform I have used previously, often receiving replies and advice within one hour of messaging.

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

Yes

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

Our most effective use case of the personalisation cloud is within our Welcome email strategy where we allow the recommendation engine to suggest to users our most popular products of the last 30 days, this allows us to keep on top of seasonal trends without the need for consistent manual work to update these campaigns.

We have also tried to use this within our winback email strategy to lesser success where we have experimented with showcasing new products and bestselling options, but we have not seen the success of the Welcome series replicated across.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
10
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
10

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