Bloomreach CRM and Personalization
March 10, 2025

Bloomreach CRM and Personalization

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Composable Personalization Cloud

We are using Bloomreach to manage our customer database, our personalized customer relation through direct communication channels as well as our ecommerce personalized product recommendation engine. We manage a dozen brands across a dozen markets and about 30 digital properties through Bloomreach personalization. We manage emails, WhatsApp, notification and SMS through the platform.

Pros

  • Decide at what time to reach a customer
  • Decide on what Channel to reach a customer
  • Recommend relevant product based on past purchase history
  • provide RFM movements reporting
  • Apply RFM strategies
  • Organize complex CRM journeys with multiple touchpoints

Cons

  • Reporting is hard to organize and standardized
  • Event monitoring important for costing is hard to predict
  • Designing campaigns is too manual
  • RFM optimization is too manual to implement
  • Positive NPS score improvement through personalized relevant communication
  • scalability and reliability of the system enable large scale operation
  • investment in Ai helps automate more and more functions
It really depends on the people managing the account and the customer success managers. Their expertise, accessibility and knowledge of the organization and business objectives is making the difference. Information about roadmap, help with optimization and speedy delivery of solution is not always consistent. The change in people attached to the account usually triggers a drop in support efficiencies.
The Loomi function is still not reliable or useful for the most important aspect of the platform. the insights are very basics and not relevant. The journey creation is not yet available and that would be the best use of AI. The creative aspect is also very manual and could use AI recommendations similar to Designer function in PowerPoint. Ai should also be able to generate a complete dashboard relevant to teh business with insights updated with every refresh.
Bloomreach is robust product that benefits from steady investment and some good experience. It lacks some of the latest automations and has a cost structure that is hard to manage and monitor. It is not user friendly but does accomplish most of the tasks we want to complete with a CRM and a personalization platform. It would benefit from easier integration with ecommerce platform and a more agile CDP and Content management solution.

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

No

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

Bloomreach is well suited to manage offline and online CRM database and omnichannel campaigns. It is well suited for multi market and multi brand approach and segmentation. It is less suited for non dedicated teams as it required much attention and manual setups. It is costly and is better suited for large organization.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

5.3
WYSIWYG email editor
4
Dynamic content
4
Ability to test dynamic content
5
Landing pages
4
A/B testing
4
Mobile optimization
5
Email deliverability reporting
9
List management
6
Triggered drip sequences
7
6.8
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
4.0
Calendaring
4
Event/webinar marketing
4
5.0
Social sharing and campaigns
5
Social profile integration
5
5.3
Dashboards
6
Standard reports
5
Custom reports
5
4.8
API
5
Role-based workflow & approvals
6
Customizability
6
Third-party software integrations
2

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