Good Fit for Our CMS Needs
Updated January 02, 2024

Good Fit for Our CMS Needs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

We use Bloomreach [Experience] as our global CMS system and with the help of Bloomreach [Experience] we set up our global websites.

Pros

  • Good structure for international content
  • Inclusion of videos and other assets is quite handy
  • Automated translation process connectivity is good

Cons

  • Navigation structure is a bit complicated especially when you are new in this software
  • Helped us to have very fast new corporate websites
  • Goes in line with our eCommerce system Spryker
The cloud availability is very strong and the support team from bloomreach is very responsive and easy to reach if you need them.
It helped us to automate email marketing campaigns based on the user interaction. This was done manually in the past, so this is a huge advantage. We e. g. use it for email campaings in the e-commerce sector for example when a customer didnßt log in for a while or didn´t purchase in a certain period.
Bloomreach [Experience] is a sophisticated system [that] has way more functionalities than open-source software.

Do you think Bloomreach Composable Personalization Cloud delivers good value for the price?

Yes

Are you happy with Bloomreach Composable Personalization Cloud's feature set?

Yes

Did Bloomreach Composable Personalization Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Composable Personalization Cloud go as expected?

Yes

Would you buy Bloomreach Composable Personalization Cloud again?

Yes

Using Bloomreach Experience as a corporate CMS system is a good fit. I think it is more suitable for bigger corporations than for very small companies due to licensing, etc.

Bloomreach Composable Personalization Cloud Feature Ratings

7.6
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
9
Email deliverability reporting
8
List management
6
Triggered drip sequences
7
8.0
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
7
6.0
Calendaring
6
Event/webinar marketing
6
8.0
Social sharing and campaigns
8
Social profile integration
Not Rated
7.0
Dashboards
8
Standard reports
6
8.3
API
8
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8
Third-party software integrations
9

Using Bloomreach Commerce Experience Cloud

3 - They are located in our marketing and e-commerce team
3 - We do have a content manager, editor and creator and also an e-commerce specialist who leads the customer segmenation process
  • Content Management
  • Email marketing automation
  • Personalization
  • We use it for displays which are installed at our distributors where we publish marketing CMS content
  • Definately more in the personalization area. So based on the customer segment, the most relevant content is shown
Overall very satisfied with the product and the service. It helps us to reach our goals

Evaluating Bloomreach Commerce Experience Cloud and Competitors

Yes - wordpress
  • Cloud Solutions
  • Scalability
Definately Scalability
I would more focus on customer reference insights than just meetings with the vendor

Bloomreach Commerce Experience Cloud Reliability

Scalablity is very good. Especially as we do on a regualarly basis new global rollouts were we need to scale the system
Yes, so far no unexpected downtimes so works very stable
Performance is very good. We use it with Spryker E-commerce system and page loads and overall performance is quite good.

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