Unrivalled personalisation and automation
December 17, 2025

Unrivalled personalisation and automation

Calum Atkinson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach - The Agentic Platform for Personalization

We use Bloomreach to power our communications to our customers, and to provide personalised experiences across multiple online and offline platforms. The main reason we chose to use Bloomreach was because we have an omnichannel business with multiple stores, plus an e-commerce website. Bloomreach allows us to use data from across multiple channels to power customer journeys, ensuring that our customers get a seamless experience no matter which channel they choose to shop in.

Pros

  • Ingests data from multiple online and offline sources
  • Makes it easy to create complex customer journeys using custom data related to your business
  • Enables deep personalisation of communications to communicate effectively

Cons

  • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
  • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
  • Our CRM campaigns as a whole have gone from accounting for only around 1% of online revenue, to around 6% of online revenue since we've used Bloomreach
  • Our price drop campaign became our 2nd biggest revenue generating programme, despite having the lowest number of sends.
When setting up Bloomreach, the process was quick and easy. Whenever we have had any issues requiring Bloomreach support, the support have been very quick at coming back to us. The live chat functionality works really well, and our Customer Success Manager is really helpful and friendly. We have complete faith that Bloomreach will help us if we run into any issues.
Automation in Bloomreach is one of its strongest points. We have been able to set up many automations such as abandoned basket, browse, welcome journeys, post purchase journeys, price drop and more. It's really easy to segment data based on a huge variety of attributes. For example, we can segment by buying interest to provide a personalised welcome journeys for customers who are first introduced to our brand. The scenario builder makes it really easy to send different customers down different paths, and to change journeys when needed.
Bloomreach is the first true CDP that integrates all customer data that I have used, but previously I have used other CRM/email marketing tools as outlined above. We chose Bloomreach because of its ability to work with so much complex offline data, and the ability to create personalised scenarios based on very specific business needs. This is something none of the other tools could do nearly as well as Bloomreach.

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

Yes

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

One scenario Bloomreach is particularly suited for is omnichannel abandonment campaigns. We have scenarios that look whether a customer has been into one of our stores, and then if they are subscribed, we can send them more information about the products they have viewed. That wouldn't be possible without Bloomreach.

Another scenario that Bloomreach is well suited for is price drop - we can alert users that an item they've viewed has dropped in price, and this has been a really successful campaign for us.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

9.4
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
6
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
Not Rated
8.0
Calendaring
8
Event/webinar marketing
Not Rated
8.0
Social sharing and campaigns
8
Social profile integration
8
8.7
Dashboards
9
Standard reports
8
Custom reports
9
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
10

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