Intent data provider soon to be passed by ZoomInfo
February 24, 2021

Intent data provider soon to be passed by ZoomInfo

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

We purchased Bombora's growth package with 25 intent topics and the Salesforce integration. We are using the company surge intent data to uncover companies in our total addressable market that are consuming digital content that is relevant to our products and categories we play in. It allows us to prioritize accounts that are showing interest from a sales and marketing perspective.

Pros

  • Average company intent score
  • Robust topic tracking

Cons

  • Only an intent data provider
  • Hard to measure
Bombora is still the best intent data provider but ZoomInfo is catching up very quick. ZoomInfo has a leg up on Bombora as they now have steaming intent data which updates daily, vs Bombora that only updates weekly. ZoomInfo is a one stop shop for B2B GTM data where Bombora is a one trick pony with only weekly intent data. I see ZoomInfo soon surpassing Bombora as the best intent data provider, collecting first party web intent, streaming intent, and weekly intent data signals.

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

Yes

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
I will gave the customer success team an 8 as they are pretty responsive and the implementation manager was very helpful to get us setup in Salesforce. Our rep was great but can be a little pushy, like many other tech sales reps. Overall a decent experience. If I were to go to a new company and they did not have intent data, I'd reach back out to my rep again.
Bombora is the OG in intent data. They have a wide co-op and many topics they are tracking. Bombora is well suited in uncovering account level intent data on relevant topics to your organization. You can see each surging topics at each account and roll those up to an account average to use in an account scoring model.

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