Intent data provider soon to be passed by ZoomInfo
February 24, 2021
Intent data provider soon to be passed by ZoomInfo

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bombora
We purchased Bombora's growth package with 25 intent topics and the Salesforce integration. We are using the company surge intent data to uncover companies in our total addressable market that are consuming digital content that is relevant to our products and categories we play in. It allows us to prioritize accounts that are showing interest from a sales and marketing perspective.
- Average company intent score
- Robust topic tracking
- Only an intent data provider
- Hard to measure
Bombora is still the best intent data provider but ZoomInfo is catching up very quick. ZoomInfo has a leg up on Bombora as they now have steaming intent data which updates daily, vs Bombora that only updates weekly. ZoomInfo is a one stop shop for B2B GTM data where Bombora is a one trick pony with only weekly intent data. I see ZoomInfo soon surpassing Bombora as the best intent data provider, collecting first party web intent, streaming intent, and weekly intent data signals.
Do you think Bombora delivers good value for the price?
Yes
Are you happy with Bombora's feature set?
Yes
Did Bombora live up to sales and marketing promises?
Yes
Did implementation of Bombora go as expected?
Yes
Would you buy Bombora again?
Yes