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Bombora

Bombora

Overview

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…

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Recent Reviews

Bombora for marketing

7 out of 10
December 14, 2022
Incentivized
We utilize Bombora mainly for Marketing and advertising. From buying 3rd party cookie data, to importing account insights/signals into our …
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Bombora Rewiew

8 out of 10
December 13, 2022
Incentivized
We use Bombora to see companies that are about to need our services. We're able to reach out via email or with a phone call, and can more …
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How Bombora Differs From Its Competitors

Company Surge® Intent Data

Well TBH, I am satisfied with the data that Bombora provides. But one thing which they need to consider is being proactive. Currently, we are doing our own research & asking Bombora to include the Keywords that we want to monitor. It would be great if they had an AI of their own and suggest the …
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Company Surge® Intent Data

Unable to verify, results seem to indicate that we either chose the wrong topics, targeted the wrong people within the org or that the intent is not that much related to actual buying intent.
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Company Surge® Intent Data

I think it is accurate and of high quality, there are enough filters to be able to narrow down as much as you like the kind of results that show, giving you flexibility depending on your needs and who you are looking for. Being able to search intent in multiple languages would be even better for …
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Company Surge® Intent Data

So far the quality of the data is good, however certain times it needs more efforts and validation and improvement in AI engine that analyze and enhance the needs in order to improve the ROI. Haven’t faved any serious issues in the quality of the data and expecting the same quality in the future
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Company Surge® Intent Data

Company surge seems to be the best product Bombora has. However, often times it is still difficult to tell how accurate the data is from the massive amount of different data there is available (outside and inside Bombora). Separating what worked from what didnt is a multi-variant analysis that is …
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Company Surge® Intent Data

Truthfully, it has been hard to quantify the benefits. We have not engaged with a new client based on Bombora data, but do feel more confident when doing cold outreach that we're delivering the right message. The tricky part has been, we're not sure if we're delivering the message to the right …
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Company Surge® Intent Data

I think I'll need to leave this for the experts since we were only using it for marketing purposes and the B2B experiences are currently being managed by a different part of the organization. In the overall experience, all has worked out well for us while using Bombora's systems and integration …
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Company Surge® Intent Data

The data is high quality and we appreciate it is ethically sourced. We feel good that the data will continue to be strong in a future "cookie-less world". Sometimes we do get false positive signals from VPNs or public wireless domains but with anything, it can't be perfect. For the most part, it's …
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Company Surge® Intent Data

Can't comment on the accuracy of the trends because we are just launching it to our sales teams. We need time to see how many opportunities we can attribute to the influence of the Bombora data.
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Company Surge® Intent Data

The quality and accuracy of the intent data are pretty good. I never had an issue where the domain or targeted account was from spam. I do like how Bombora protects the integrity of not just their company but the accounts that are provided. With other data intent companies, you sometimes get …
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Company Surge® Intent Data

We have found that the quality of data we get from Bombora is very good. While the data might not be perfect, it is a reliable source that is most often correct and accurate. Times when the data might not be perfect, it is not far off and still provides useful information about the specific company.
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Company Surge® Intent Data

When compared to previous tools, the accuracy and quality of intent provided are significantly higher. We discovered that it corresponded to our own research and actions later in the engagement process.
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Company Surge® Intent Data

For large markets like the American market and the European market (EMEA), Bombora works well, identifying customer demands based on search intent. Now, for Latin American countries, the tool is still not as accurate to find, especially demands based on search intent, being a better alternative …
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Company Surge® Intent Data

From an ABM function, once you know the specifics of what intent topics you want to list & then on top of that, from a horizontal workloads/vertical perspective, create those topic clusters that fit the mold. Bombora's quality of intent has so far been above average. When I talk to the Sales team &…
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 3 features
  • Company information (34)
    7.9
    79%
  • Industry information (29)
    6.9
    69%

Reviewer Pros & Cons

View all pros & cons
Verified User
Manager in Marketing
Financial Services Company, 51-200 employees
Verified User
Director in Marketing
Biotechnology Company, 51-200 employees
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Features

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

5.9
Avg 7.7
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Product Details

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.

Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.

Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.

Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.

Bombora Features

Sales Intelligence Data Standards Features

  • Supported: Company information
  • Supported: Industry information

Bombora Screenshots

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Bombora Video

Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.

Bombora Integrations

Bombora Competitors

Bombora Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Bombora Downloadables

Frequently Asked Questions

Demandbase One, LeadBoxer, and ZoomInfo Operations are common alternatives for Bombora.

Reviewers rate Company information highest, with a score of 7.9.

The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(90)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
December 15, 2022

Great Intent tool to enhance your pipeline

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Helping sales with intent leads Mapping the requirements of the prospects and customize the solution Validating the companies and their revenues aligned with intent scoring Utilizing the data related to intent location and their scores which helps in better decision making of prospecting Summary of data for Sales & BD validation
Pros and Cons
  • Intent Scores by Topic
  • Intent Scores by Location
  • Scores Summary
  • Location wise intent scoring
  • Validation of data with third party
Likelihood to Recommend
Well suited for intent management and align the goals of ABM & Performance marketing and also the sales enablement and sales performance support which eventually helps in conversion element focus. This also helps in fpcusing and enhancing the pipeline and the revenue of the business Great intent software to be used over the competition.
Return on Investment
  • 2X growth in lead generation
  • 2x growth in pipe generation
Systems Integrated With
  • HubSpot
  • Salesforce
Company Surge® Intent Data
So far the quality of the data is good, however certain times it needs more efforts and validation and improvement in AI engine that analyze and enhance the needs in order to improve the ROI. Haven’t faved any serious issues in the quality of the data and expecting the same quality in the future
Bombora Feature Ratings
Intent Data
N/A
N/A
Sales Intelligence Data Standards (2)
85%
8.5
Company information
90%
9.0
Industry information
80%
8.0
Platform Integration Features
N/A
N/A
Alternatives Considered
Other Software Used
Users and Roles
20
Marketing
Sales
Customer Success
Support Headcount Required
2
Sales
Marketing
Business Processes Supported
  • Intent Data Management
  • Pipeline Generation through ABM
Innovative Uses
  • Correlate with the intent of different companies/contacts looking for solution.
Future Planned Uses
  • Intent Management
Likelihood to Renew
9
Products Replaced
No
Key Differentiators
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
The important factor for me is always the accuracy of the data and that's where the decision comes when it comes to intent.
Evaluation Lessons Learned
I might change the selection process to evaluate more tools with better user experience. However, assuming Bombora will work on that part to improve the current poor user experience.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
Lessons learnt was, creating salesforce dashboards related to Bombora was little difficult.
Implementation Issues
  • Integration & license allocation in salesforce, Team supported well
Implementation Rating
9
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
Training Types Used
  • Online Training
Online Training
9
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
Product Configurability
10
It was pretty flexible to configure
Configuration Lessons
Ensure your account level can be integrated and all the panes configuration in place
UI Customization
Some - we have done small customizations to the interface
Extensibility and Customization
No - we have not done any custom code
Additional Customization Considerations
NA
Support Rating
10
I've received great support from Sean Freeman who supported very quickly and resolved during the onboarding and subsequently by the support team.
Premium Support
I haven't tried the premium support as the issues were resolved by the AE with in time.
Bug Resolution
No
Exceptional Examples of Bombora Support
During the onboarding and post onboarding as well i've received a great support from the team.
Usability
9
I am giving 9 because i feel the UI/UX still needs to be improved with more visualization and less excel work.
Easy Tasks
  • Surge Analytics
  • Data Insights for Admin on the topics and timeline
  • Salesforce & HubSpot Integration to capture the topics and the score along with the delta updates
Difficult Tasks
  • The excel data analysis, i highly recommend the visualization integration like ZoomInfo
Scalability
8
Need improvement in places such as visualisation & UX
Reliability and Availability
10
Performance
10
Future Integration Plans
  • Salesforce
  • HubSpot
Types of Integration
  • Single Signon
  • AppExchange or similar marketplace
Ease of Integration
9
Integration Lessons Learned
Nothing it has seamless integration features such as single sign on & app exchange with SFDC.
Pre-Sale Experience
10
NA
Post-Sale Experience
9
NA
Professional Services
9
Key Negotiation Points
NA
Contract Terms and Pricing Model
8
NA
Dealing with Bombora
NA
Upgrade Process
No
Upgrade Benefits
  • NA
Anticipated Benefits from Future Upgrades
  • Not sure
Future Edition Upgrade Plans
Yes
Migrating Between Editions
No
February 24, 2021

Intent data provider soon to be passed by ZoomInfo

Verified User
Manager in Marketing
Computer Software Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We purchased Bombora's growth package with 25 intent topics and the Salesforce integration. We are using the company surge intent data to uncover companies in our total addressable market that are consuming digital content that is relevant to our products and categories we play in. It allows us to prioritize accounts that are showing interest from a sales and marketing perspective.
Pros and Cons
  • Average company intent score
  • Robust topic tracking
  • Only an intent data provider
Likelihood to Recommend
Bombora is the OG in intent data. They have a wide co-op and many topics they are tracking. Bombora is well suited in uncovering account level intent data on relevant topics to your organization. You can see each surging topics at each account and roll those up to an account average to use in an account scoring model.
Return on Investment
  • Hard to measure
Alternatives Considered
Bombora is still the best intent data provider but ZoomInfo is catching up very quick. ZoomInfo has a leg up on Bombora as they now have steaming intent data which updates daily, vs Bombora that only updates weekly. ZoomInfo is a one stop shop for B2B GTM data where Bombora is a one trick pony with only weekly intent data. I see ZoomInfo soon surpassing Bombora as the best intent data provider, collecting first party web intent, streaming intent, and weekly intent data signals.
Other Software Used
Usability
8
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
Support Rating
8
I will gave the customer success team an 8 as they are pretty responsive and the implementation manager was very helpful to get us setup in Salesforce. Our rep was great but can be a little pushy, like many other tech sales reps. Overall a decent experience. If I were to go to a new company and they did not have intent data, I'd reach back out to my rep again.
February 05, 2021

Bombora: BOMBASTICALLY INTENT!! The A++++ ABM

Rob Thomason ☁ | TrustRadius Reviewer
Rob Thomason ☁
Director Sales Operations
Exterro (Information Technology & Services, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Bombora gives us a lens into companies looking at solutions we sell, like new logo opportunities, add-on products as cross-sell/ up-sell opportunities, current clients looking at our competitors (churn risk), and it also helps us with topics for webcasts and education events. We are using this as a key piece of or ABM stack and I have used it in the past at another company, I put it in here and we saw results right away. Our Marketing Team uses LinkedIn campaigns to assist our front line Sales Team and BDRs, we are seeing 2X-3X better click-through results with Bombora campaigns v. others.
Pros and Cons
  • Account level buyer intent
  • Blind spots on products /service needed
  • Policy/laws as sales catalysts
  • Geography/location of decision makers
  • Update data at the beginning and end of the week.
  • Salesforce Classic is friendly for those companies transitioning.
  • Clarity on the word clouds. The topics come from for marketing teams.
Likelihood to Recommend
Bombora is perfect for a Salesforce Lightning Experience org or a well built out HubSpot org. The accounts need to be deduped and I suggest having a specific and clean "Bombora" domain to key in on the subset of accounts that have been tested. For topics, I recommend trying some that tie to named competitors and your product subjects/pain points they solve for your customers. Bombora is not a magic button, but when used as part of an ABM package, you can really see results quickly and focus on Accounts that are focused on your products/services.
Return on Investment
  • 2X-3X better click through rates on campaigns.
  • Finding new logos that would have had no chance at without Bombora.
  • Getting a chance to save churn risk accounts.
  • Finding out about FED/SLED accounts doing research.
Other Software Used
Usability
10
Bombora is useful from day 1 of install! Dave on the implementation team made sure we were ready with a subset of accounts and we were able to go after accounts the first week. Within the first 2 weeks, we hooked up our Triblio data and, about a week later LinkedIn, campaigns. With Bombora being Salesforce native and having a Lightning component, I had a widget on the account pages for my sales reps and BDRs on day 1. This data is basically a Salesforce report/dashboard so there is nothing new to learn, which allows for nearly instant adoption and "belief" in the system.
Support Rating
10
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
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