Bombora: BOMBASTICALLY INTENT!! The A++++ ABM
Overall Satisfaction with Bombora
Bombora gives us a lens into companies looking at solutions we sell, like new logo opportunities, add-on products as cross-sell/ up-sell opportunities, current clients looking at our competitors (churn risk), and it also helps us with topics for webcasts and education events. We are using this as a key piece of or ABM stack and I have used it in the past at another company, I put it in here and we saw results right away. Our Marketing Team uses LinkedIn campaigns to assist our front line Sales Team and BDRs, we are seeing 2X-3X better click-through results with Bombora campaigns v. others.
Pros
- Account level buyer intent
- Blind spots on products /service needed
- Policy/laws as sales catalysts
- Geography/location of decision makers
Cons
- Update data at the beginning and end of the week.
- Salesforce Classic is friendly for those companies transitioning.
- Clarity on the word clouds. The topics come from for marketing teams.
- 2X-3X better click through rates on campaigns.
- Finding new logos that would have had no chance at without Bombora.
- Getting a chance to save churn risk accounts.
- Finding out about FED/SLED accounts doing research.
Do you think Bombora delivers good value for the price?
Yes
Are you happy with Bombora's feature set?
Yes
Did Bombora live up to sales and marketing promises?
Yes
Did implementation of Bombora go as expected?
Yes
Would you buy Bombora again?
Yes
Comments
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