Overall Satisfaction with Bombora
Bombora gives us a lens into companies looking at solutions we sell, like new logo opportunities, add-on products as cross-sell/ up-sell opportunities, current clients looking at our competitors (churn risk), and it also helps us with topics for webcasts and education events. We are using this as a key piece of or ABM stack and I have used it in the past at another company, I put it in here and we saw results right away. Our Marketing Team uses LinkedIn campaigns to assist our front line Sales Team and BDRs, we are seeing 2X-3X better click-through results with Bombora campaigns v. others.
- Account level buyer intent
- Blind spots on products /service needed
- Policy/laws as sales catalysts
- Geography/location of decision makers
- Update data at the beginning and end of the week.
- Salesforce Classic is friendly for those companies transitioning.
- Clarity on the word clouds. The topics come from for marketing teams.
- 2X-3X better click through rates on campaigns.
- Finding new logos that would have had no chance at without Bombora.
- Getting a chance to save churn risk accounts.
- Finding out about FED/SLED accounts doing research.
Do you think Bombora delivers good value for the price?
Are you happy with Bombora's feature set?
Did Bombora live up to sales and marketing promises?
Did implementation of Bombora go as expected?
Would you buy Bombora again?
Bombora is useful from day 1 of install! Dave on the implementation team made sure we were ready with a subset of accounts and we were able to go after accounts the first week. Within the first 2 weeks, we hooked up our Triblio data and, about a week later LinkedIn, campaigns. With Bombora being Salesforce native and having a Lightning component, I had a widget on the account pages for my sales reps and BDRs on day 1. This data is basically a Salesforce report/dashboard so there is nothing new to learn, which allows for nearly instant adoption and "belief" in the system.
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
Bombora is perfect for a Salesforce Lightning Experience org or a well built out HubSpot org. The accounts need to be deduped and I suggest having a specific and clean "Bombora" domain to key in on the subset of accounts that have been tested. For topics, I recommend trying some that tie to named competitors and your product subjects/pain points they solve for your customers. Bombora is not a magic button, but when used as part of an ABM package, you can really see results quickly and focus on Accounts that are focused on your products/services.