Very pleased with Brandwatch
November 10, 2021

Very pleased with Brandwatch

Gary Wilcox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Consumer Research
  • Audiences

Overall Satisfaction with Brandwatch

In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our projects. We currently have a query running capturing information about our academic competitors. In our class sessions students present weekly findings and discuss the results of the week.

In a research environment, I use Brandwatch to collect textual data I use in academic publications. I use the basic Dashboards offered in Brandwatch and then extract the textual data for use in SAS Text Miner. I have had excellent success with this combination of software tools.
  • Filters textual data
  • provides excellent options in terms of dashboards
  • very efficient and timely data downloads
  • quick response from the support team
  • I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
  • I would like to see a more comprehensive historical data pull
  • Ease of use
  • Speed
  • reliability
  • Very productive research tool
  • Training students to use tool when they leave our school
Ease of use and speed are the two most important attributes. Brandwatch is a comprehensive listening tool.

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Brandwatch is a great listening tool. I have used other similar systems and now believe I have found the most comprehensive, easy-to-use tool to retrieve consumers messages, attitudes, and emotions.