Crimson Hexagon User's Review
Updated November 06, 2021

Crimson Hexagon User's Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Crimson Hexagon (legacy)

Overall Satisfaction with Brandwatch

It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and sentiment around keywords and topics of interest.

We typically use the tool to identify sentiment and related keywords associated with a brand during and after campaigns that are run.
  • Crimson is a pioneer in applying the supervised machine learning algorithms for sentiment classification. Hence the sentiment engine is robust.
  • I personally like the topic wheels that show the overarching topics and sub topics in an easy to understand wheel representation.
  • I also like the word associations network graph that it provides for top keywords. Very informative and engaging graph.
  • Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
  • I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
  • Data sources need to be expanded from the current offering.
  • The query setting up process is easy.
  • The sentiment classification is fairly good.
  • It has helped us detect early negative comments that could possibly be damaging for the brand. This has helped us save negative press and undue negative attention on social media.
  • It has helped us monitor the brands popularity accurately to an extent.
Crimson has some unique visualization that is not possible with other tools. The topic wheels, keyword network graph etc., are not available in other tools.

The sentiment engine is also unique as you can customize the machine and automate it to your need.

Do you think Brandwatch delivers good value for the price?

Not sure

Are you happy with Brandwatch's feature set?


Did Brandwatch live up to sales and marketing promises?


Did implementation of Brandwatch go as expected?


Would you buy Brandwatch again?


It is well suited for large studies that have lots of time for analysis. Its features are very engaging in bringing out keyword associations and topical relations. It is not suited for small ad-hoc studies.

Using Brandwatch

3 - Social media monitoring and analysis.
2 - Brandwatch is intuitive. Doesn't require technical expertise to use.
  • Tracking brand popularity.
  • Detect negative sentiment on social.
  • Understand consumer reviews, sentiment around brand.

Evaluating Brandwatch and Competitors

Yes - Radian 6, Talkwalker
  • Product Features
  • Product Usability
  • Product Reputation
Features are intuitive and easy to set up.
Would buy Bw again.

Using Brandwatch

It's quite easy to figure out if you have used similar tools before. But otherwise it could take some time to get used to it.
Relatively simple
Technical support not required
Do not like to use