Brandwatch Review from Large Company
November 20, 2015

Brandwatch Review from Large Company

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Brandwatch Analytics

Brandwatch Analytics was used only by the marketing department and addressed monitoring volume and sentiment on social channels.
  • Very clickable - easy to navigate
  • Easy to compile dashboards
  • Customize queries
  • Query building too complicated
  • Didn't pull in enough data
  • Hard to measure sentiment
  • Positive in determining share of voice
  • Negative in that sentiment was very hard to nail down
  • Positive in ability to monitor campaign progress
We actually switched from Brandwatch to Crimson due to better functionality and user experience. Crimson offers a lot more opportunity to dive into the data and see a more holistic picture of the user who is mentioning the brand or product, whereas we did not experience the same with Brandwatch.
20 - Most of them work in the marketing department, but we did roll it out globally so our global marketing teams were also using Brandwatch Analytics for monitoring. We also gave access to our PR department so they could monitor crises, as well as our executives so they could also be in the know when it was required.
The ability to filter out spam was lacking in Brandwatch Analytics. While initially the ability to offer it in other languages was a plus, we found our global teams had difficulty in pulling from channels in a specific language. Also the real time monitoring wasn't as quick as we had hoped for. Additionally the data pulled from the social platforms was less than desired.
While Brandwatch Analytics offered the opportunity to engage within the platform itself, we used another platform for all of our engagement and publishing purposes. I didn't know that they offered digital asset management or performance analytics. If we weren't using the other platform I think we would have given the task assignment and work flow a try in Brandwatch Analytics.
The dashboards and visualization in Brandwatch Analytics was pretty good. We were really big fans of the word cloud - especially the fact that you were able to click on the words in the cloud and see the exact mentions about that particular item and whether it had a positive or negative sentiment associated with it (although they weren't the most accurate). Sentiment analysis was usually pretty inaccurate. Other dashboard features like volume and timing were helpful.
Brandwatch Analytics is well suited for those who know how to build complex queries. During the selection process, ask about query building and source of data.