Brandwatch Review from Large Company
November 20, 2015
Brandwatch Review from Large Company
Score 5 out of 10
Vetted Review
Verified User
Software Version
Pro,Enterprise/Q,Enterprise/M
Overall Satisfaction with Brandwatch Analytics
Brandwatch Analytics was used only by the marketing department and addressed monitoring volume and sentiment on social channels.
- Very clickable - easy to navigate
- Easy to compile dashboards
- Customize queries
- Query building too complicated
- Didn't pull in enough data
- Hard to measure sentiment
- Positive in determining share of voice
- Negative in that sentiment was very hard to nail down
- Positive in ability to monitor campaign progress
We actually switched from Brandwatch to Crimson due to better functionality and user experience. Crimson offers a lot more opportunity to dive into the data and see a more holistic picture of the user who is mentioning the brand or product, whereas we did not experience the same with Brandwatch.
20 - Most of them work in the marketing department, but we did roll it out globally so our global marketing teams were also using Brandwatch Analytics for monitoring. We also gave access to our PR department so they could monitor crises, as well as our executives so they could also be in the know when it was required.