Braze is the leader in CRM and mobile marketing software
September 30, 2019

Braze is the leader in CRM and mobile marketing software

Matt Chang | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze (formerly Appboy)

We use Braze across most of our departments (Growth, Product, Ad Sales) to send out all of our marketing campaigns. By using in-app messaging, we are able to reach our user base whether it's to notify them of a new feature or to sell a premium membership. We have used another platform previously and find that Braze is much easier to use.
  • Diverse options to send out messaging including full-screen interstitials, sliders, modals, and news feed cards.
  • Segmenting users is easy to do.
  • Excellent customer success team and fast and helpful support.
  • Unable to edit conversion event once the campaign is launched.
  • Braze has helped us reach our marketing goals.
Localytics was limited compared to what Braze offers. Braze is much easier to use, has way more capabilities, and a seamless U/I.
Fast and extremely helpful support team always responds quickly to any support ticket.

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

If you are looking to engage your audience with relevant messaging while also being able to add segmentation and personalization, Braze is highly recommended.