Brilliant Braze
Customer Engagement: Braze enables us to have personalized campaigns across multiple channels, boosting engagement and conversions. …
Overview
What is Braze?
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns…
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What is Braze?
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and…
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Braze?
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
Braze Features
- Supported: Multichannel Messaging
- Supported: Predictive Analytics
- Supported: Lifecycle Management
- Supported: A/B testing
- Supported: Email deliverability
- Supported: Triggered drip sequences
- Supported: Dashboards
- Supported: Standard Reports
- Supported: API
- Supported: Role-based workflow & approvals
Braze Integrations
Braze Competitors
Braze Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Usability highest, with a score of 7.2.
The most common users of Braze are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(112)Attribute Ratings
Reviews
(1-25 of 50)Companies can't remove reviews or game the system. Here's why
April 15, 2024
Brilliant Braze
- Ability to find the right customers at their right time
- With journeys built along and outside of the funnel, and by passing the conversion events back to Braze, we're able to track key performance indicators along the funnel and optimize them either through content optimization or flow optimization.
- With the channel fallback option built into our journeys, Braze has allowed us to reach customers across various channels and this has expanded our reach
March 05, 2024
A capable and powerful tool for the right use-case
- Positive ROI
- Cohesive and personalized customer experiences
- Partner integration
- Data synthesis and organization
- Has helped provide more consistent branding which helps towards our brand equity
- Automation features has saved us time that would have been done manually otherwise
- Data collected will help over time to improve the customer engagement and conversion rates which in the long run will hopefully quantify some ROI for us
March 05, 2024
A solid solution for CRM at our company
- A/B testing has led to higher conversion rates to property publishing in our platform
- We have reduced customer fricction by using the segment feature
- Our strategy has been more assertive since using ad retargeting solutions
February 16, 2024
A great tool with loads of modern features.
- Reduced campaign complexity.
- Increased channel offering.
- Improved customer journeys.
February 15, 2024
The best platform I've used in my career so far
- Reduced spend on marketing automation platforms
- Increased ROI with the ability to do complex customer journeys
- Increased ROI with the ability to do more personalization and segmentation
February 14, 2024
Essential for scaling up your email sends!
- Improved spend and better tracking across CRM sends.
February 13, 2024
Strengths outweigh weaknesses.
- Easier to test messaging.
- Introduction of newer channels like push and SMS.
February 13, 2024
Merchandiser review of Braze- great tool!
- Our customer experience is much more cohesive- it allows multiple departments to run numerous campaigns at the same time without them conflicting with one another which is great- saves contributors a lot of unnecessary back and forth
- Better tracking- we are able to pivot away from campaign styles faster using Braze tracking as it is faster and more reliable
- Reduced execution time- our team has gotten back dozens of hours of time because of the streamlined execution process and user-friendly interface. This has provided us with more time to think creatively and focus on the bigger picture
- We are able to run more complex campaigns in order to target customers across more stages of the shopping and browsing experience
February 12, 2024
Braze Review
- Increased revenue resulting from higher conversion rates
- Improved CTR - higher user engagement
- Improved Open Rates - higher user engagement
February 11, 2024
Braze - A fantastic platform to keep engaged with your customers.
- We have had increase engagement through Braze.
- Less email has ended up in spam folders compared to competitors.
February 11, 2024
The perfect marketing tool for the modern marketer!
- Braze has helped us streamline data usage.
- Braze has sped up marketing production x10.
- Braze has data point limitations which we needed to work around.
February 11, 2024
Easy to use, slick personalisation and omnichannel functionality.
- Reduced cost.
- Improved productivity due to ease of tool and less training required than other CRM platforms.
- Synced up the customer journey.
November 27, 2023
Powerful Customer Engagement Platform
- Better customer engagement & satisfaction
- Easily integrates with other platforms
- Complex A/B testing capabilities > Improved brand engagement
- Built in email QA capabilities
- Allowed for targeted messaging
- Help reduce churn
- Identify unique behavior and interests of users
July 24, 2023
Braze: a great multi-channel marketing platform
- Using Braze has led us to increase acquisitions, reactivations, retention, and LTV.
- Braze has helped us accomplish our business goals.
Score 9 out of 10
Vetted Review
Verified User
- Allowed for easy testing of new channels which drove positive conversion lift
Score 10 out of 10
Vetted Review
Verified User
- Increase in Loyalty program engagement and membership (200%)
- Immense increase in brand engagement through fun deployment offerings
- Efficiencies in measurement and tracking that allow us to test and learn and improve results constantly and ongoing.
April 20, 2023
Braze - the Total Package!
- Increased customer retainment by allowing to re-engage with customers at critical drop off points
April 14, 2023
Event-Based Marketing Powerhouse
- Positive ROI on email marketing efforts
- Better personalization in email marketing
- Better event cadence in lifecycle marketing
April 14, 2023
Braze has leveled up our lifecycle marketing!
- We were able to streamline our data from over 400 fields to just 75 custom attributes + nested custom attributes.
- It has intensely increased our app engagement
- It has enabled new ways for our users to interact with our brand
- Our campaigns have become more diverse
Score 6 out of 10
Vetted Review
Verified User
- none yet
Score 9 out of 10
Vetted Review
Verified User
- Several message channels