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A Tool That Can Make Intelligent Decisions for Companies of All Sizes
April 09, 2014

A Tool That Can Make Intelligent Decisions for Companies of All Sizes

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

We are using BrightEdge in Marketing to achieve our SEO goals and generate net new leads (B2B business).
  • Ease of use and setup
  • Tons of SEO and marketing data interpreted in an easy to understand manner
  • Very comprehensive
  • Covers mobile, social, technical aspects in addition to SEO
  • Site Audit tool
  • Clear understanding of how much revenue your keyword list is driving on per keyword level.
  • Ability to integrate with Google Analytics, Facebook, Webmaster Tools.
  • Ability to effectively grow your keyword list despite recent secure search introduction.
  • Ability to track and improve your rankings on mobile vs. desktops.
  • Ability to improve your social optimization and results
  • Comprehensive competitors' profiles
  • A very flexible tool that fits both B2B and B2C businesses
I am a legacy Hubspot user and I regularly evaluate and test new and popular SEO tools, such as Moz, seoClarity, GinzaMetrics, etc. ( a wide range of tools of different complexity and price range). Even though no software is perfect (including BrightEdge), I can confidently say that so far it's been the most effective SEO tool I've seen and also the easiest to use. It takes data and translates it into actionable recommendations (the key difference here) that would normally take days to generate. It's a great tool for companies of all sizes but smaller teams with challenging SEO goals may find it most helpful because it's a huge time saver and productivity booster.
As far as I am concerned, I would definitely renew but BrightEdge also comes with a price tag that is not possible for some companies or budgets. The price can definitely be a deal breaker in cases when a company simply doesn't have a big budget allocated for SEO efforts or software purchases.
I think that BrightEdge is a great tool for an experienced SEO professional. It may be somewhat overwhelming to a beginner but in experienced hands it's gold. It has great collaboration functionality to engage less experienced team members and delegate work load.