BrightEdge: Only the bright should attempt to use
May 02, 2014

BrightEdge: Only the bright should attempt to use

Kristy Penzone | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with BrightEdge

BrightEdge is being used by the eCommerce team to analyze SEO performance across our properties and to give greater insight into our strategy to help make critical business decisions.
  • BrightEdge is a very robust tool which allows for analysis across many websites at once.
  • I particularly like that this tool provides recommendations on how to increase your SEO presence at a very detailed level
  • It's very easy and intuitive to create and download reports
  • We've had to undergo several internal training courses to get everyone up-to-speed on how to use all of BrightEdge's features. It is not the most user-friendly system if you've had no prior exposure to it.
  • Increased SEO ranking
  • Opportunity forecasting
My only negative comment about BrightEdge is that since it contains SO MUCH information it's not always easy to use and is not very intuitive to find the data you're looking for. I think it could be more user friendly. That said, it is a very comprehensive platform and gives you all the data that you could possibly want if you just know how to find it.
I think BrightEdge is very useful for a large corporation that needs detailed information on many assets and places a high level of importance on SEO strategy and reporting. I would not recommend for a small company.