BrightEdge is very useful in finding errors you might be missing and at the same time find new content for your site
May 21, 2018

BrightEdge is very useful in finding errors you might be missing and at the same time find new content for your site

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with BrightEdge

BrightEdge is being used only at the Marketing Department and we use it so we can get deeper insights on our SEO efforts. It helps us identify some errors we would not have the time to pinpoint in specific pages or group of pages and at the same time, BrightEdge gives us recommendations on what keywords to use for certain pages.
  • Datacube is really great, helps you see the performance of some keywords and pick the right ones for specific pages on your site
  • Finding errors in the site in pages you might not see every day that can help you capitalize on SEO
  • Find keywords and topics to create more content for your SEO efforts
  • Showing Keywords that move to page 1 on Google with alerts; shows you when your work is paying off
  • The setup process can be very confusing and long
  • There is much to do when setting up your website; it takes too long and some steps feel unnecessary sometimes
  • Even though the Datacube is very useful sometimes, its information might not be 100% accurate; for some keywords, it showed that competition was low when clearly the competition with high-volume keywords that are not long-tailed are usually very difficult to go for
  • BrightEdge was picking up pages and showing errors as duplicate content that we went to corroborate with Google's Search Console and there was no duplicate content showing.
  • It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
  • BrightEdge has helped us find and create new content to also get some more new traffic to our site
  • Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined
BrightEdge can be very useful when you need to clean up your site and find some more content for Search Engine Optimization. It is also really good for when you want to show your managers, directors, and or CMOs your success with SEO; it helps you see the keywords that move to page one in Google and also if certain pages are getting more visits.

BrightEdge Feature Ratings

8.2
Keyword analysis
8
Backlink management
Not Rated
SERP ranking tracking
Not Rated
Page grader
Not Rated
Competitive analysis
7
Site audit / diagnostics
9
Site recommendations
7
Task management
10
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
9
Multi-domain support
Not Rated
Integration with web analytics tools
9