It's a glittery reporting platform.....
May 23, 2018

It's a glittery reporting platform.....

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with BrightEdge

BrightEdge is used by our Marketing Team for SEO. We have been using BrightEdge for almost a year. Our main goal is for BrightEdge is to help us optimize our webpages for Google search in order to increase our rankings, be found more often by potential customers and drive more visitors to our website.
  • BrightEdge does a good job with reporting.
  • It is fairly easy to create Dashboards that can be customized for what you want to see.
  • One of the newer features of BrightEdge, called Insights, can be helpful if you just have a few minutes to spend in the platform and want to find a couple of quick revisions that you can make on your website.
  • The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
  • Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
  • If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.
  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.
We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of the information from BrightEdge can be obtained by using Google Analytics and Search Console, which are much easier to use than BrightEdge and don't come with a hefty price tag.
If you are just looking for a neat reporting platform, BrightEdge is great. We didn't find it incredibly helpful for page optimization, as a lot of the Recommendations that the platform supplied don't make sense on our pages. In addition, once you read through the Recommendations for a couple keywords, they are the same every time, so you don't really need the platform to tell you to put the keyword certain places.

BrightEdge Feature Ratings

4.3
Keyword analysis
6
Backlink management
4
SERP ranking tracking
4
Page grader
4
Competitive analysis
4
Site audit / diagnostics
6
Site recommendations
3
Task management
3
Local SEO
3
Social SEO
3
Mobile SEO
5
Global SEO
5
Multi-domain support
Not Rated
Integration with web analytics tools
5