Bronto just works
March 08, 2018

Bronto just works

Galen Henseler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We use Bronto to handle all of our email marketing, across various brands. It allows us to easily design, built, and send emails to a variety of customer segments. We have a relatively small team and Bronto support has been a great asset - whether it's working with support to help solve any technical questions we might have or working with a Bronto design specialist to help with the design and build out of the email.
  • It allows us to easily connect with various customer segments.
  • Bronto's workflow is as simple as drag and drop.
  • Bronto's support is top notch. Whenever we have a question about the best way to do something or why something might not function as we expect, Bronto support is quick to help.
  • Bronto could use design support as well - at least for the design around their unique functions (such as design questions surrounding Recommendations Premium)
  • Automatic list backup or exporting. We have run into issue with our list having some issues and it would be nice if there was a way to automatically backup or export a master list from Bronto.
  • Color coding of the various company sections. We have numerous brands attached to our Bronto account and it is easy to get them mixed up.
  • Bronto has allowed us to easily reach all of our subscribers.
  • Bronto allows us to create dynamic welcome campaigns that target people based on the way that they signed up to our email list.
  • We have seen a large increase in engagement by using Recommendations Premium. We are able to target each customer based on what they have looked at or purchased previously.
One of the things that has lead to large increase in engagement is Recommendations Premium. Our previous platform did not allow for such nuanced targeting. Now with Bronto we are able to have each customer see a unique list of products similar to the ones that they have purchased before.
One area where we have recommended people not use Bronto is when they only want to send a small number of emails - usually under 100. This came up recently when design wanted to reach out to numerous bloggers. Bronto was thrown out as a way to do this in order to see metrics regarding open rate and potentially re-targeting. However, we felt that Bronto was the not best way to contact such a small number of individuals.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports