Bronto FTW
March 08, 2018

Bronto FTW

Fritzie Dizon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

At Columbia's Office of Alumni and Development we use Bronto across the organization. I specifically handle marketing for the Office of Gift Planning within the larger Alumni and Development office. Using Bronto allows our central unit to distribute emails across all the schools and units within Columbia with efficiency.

Pros

  • Friendly user interface: I appreciate that the user interface is generally intuitive and easy to use (also easy to teach others how to use).
  • Ability to pull analytic reports that meet our needs: I am able to pull analytic reports with relative ease and the data suits our departmental needs.

Cons

  • Copy and paste ability from a Microsoft Word Doc (sometimes the text formatting, such as the font/size/spacing, will be slightly off).
  • Removing/swapping fields within an email template (I personally have difficulty with this - not sure if this is reflective of a larger user issue).
  • Image editing capabilities (sizing specifically) within the WYSIWYG.
  • Our department (Gift Planning) did not previously track activity resulting from email campaigns prior to using Bronto.
  • (See above) Because we took the time to look into open rates/conversions, we were able to make concerted efforts to drive activity to our website (and measure this engagement).
Harris was not suitable for our needs and was not user-friendly... the interface (of the version we had) seemed data and generally had limited capabilities, especially with regard to email design.

MailChimp (note: I can only speak to my experience using the free version) was very user-friendly and suited our needs for the time before we moved to using Bronto.
As a central unit to the larger university, Bronto allows us to use dynamic content to send various versions of the same email to alumni from specific schools and units.

Bronto Marketing Platform (discontinued) Feature Ratings

Email & Online Marketing
8.4
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
9
List management
8
Triggered drip sequences
Not Rated
Reporting & Analytics
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
Pre-Send Testing ()
Not Rated

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