Bronto is an effective and easy to use platform, plus they have the best logo / mascot!
September 28, 2018

Bronto is an effective and easy to use platform, plus they have the best logo / mascot!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We use Bronto as part of our digital marketing efforts for both Retail and Wholesale customers. We are an e-commerce business so our email program is one of our top Revenue channels.
  • Organizing & segmenting email contact lists.
  • A/B testing.
  • Easy message editing and customizing.
  • Have some way to tag links in a message, to better organize & segment contacts based on click data.
  • Have responsive web forms.
  • Better html and CSS custom coding support.
  • We maintain a 20% or higher open rate, even with our list increasing exponentially.
  • We maintain about a 30% ROI with our Email Marketing Program.
  • We have increased our AOV about 9% YoY.
The only other email marketing platform I have used is MailChimp, and I feel that Bronto is much more sophisticated and has far greater customization options.
Bronto is very well suited for growing or established companies, and particularly e-commerce companies. It is less suited for very small businesses that can likely make use of free email marketing services.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
6
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
Dashboards
10
Standard reports
8
Custom reports
Not Rated