TrustRadius
Bronto Review 7 of 53
Review: "Bronto is an effective and easy to use platform, plus they have the best logo / mascot!"
https://www.trustradius.com/email-marketingBronto Marketing PlatformUnspecified8.3112101
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September 28, 2018

Review: "Bronto is an effective and easy to use platform, plus they have the best logo / mascot!"

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bronto Marketing Platform

We use Bronto as part of our digital marketing efforts for both Retail and Wholesale customers. We are an e-commerce business so our email program is one of our top Revenue channels.
  • Organizing & segmenting email contact lists.
  • A/B testing.
  • Easy message editing and customizing.
  • Have some way to tag links in a message, to better organize & segment contacts based on click data.
  • Have responsive web forms.
  • Better html and CSS custom coding support.
We are able to use tagging to bring in order and behavior data in our triggered emails. We are also able to use segmenting to better customize the email experience.
  • We maintain a 20% or higher open rate, even with our list increasing exponentially.
  • We maintain about a 30% ROI with our Email Marketing Program.
  • We have increased our AOV about 9% YoY.
The only other email marketing platform I have used is MailChimp, and I feel that Bronto is much more sophisticated and has far greater customization options.
Bronto is very well suited for growing or established companies, and particularly e-commerce companies. It is less suited for very small businesses that can likely make use of free email marketing services.

Bronto Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
6
Email deliverability
10
List management
10
Triggered drip sequences
8
Dashboards
10
Standard reports
8
Custom reports
Not Rated