Why we use Bronto
January 15, 2019

Why we use Bronto

Lisa Johnson, CVT | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

Bronto is our primary ESP for our corporate marketing to customers and internal employees.

Pros

  • List Segmentation
  • Workflows
  • Support

Cons

  • Lead Scoring
  • Video Enablement in email body
  • Survey building tool in email
  • Increased Open rates
  • A/B Testing
  • ROI
  • Increased Engagement
Bronto had the better email building section as well as workflow tools. We found it easy to navigate as well as a fast on-boarding process into fully utilizing the tool. Bronto also offers full support as well as professional services to help you with strategy, workflows, email builds and segmentation.

Well suited

  1. Email
  2. List segmenting / management
  3. A/B testing
  4. Dynamic content

Less Appropriate

  1. If you are in need of CRM
  2. Does not lead score
  3. Workflows can be difficult


Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Dashboards
7
Standard reports
8
Custom reports
8

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