Bufferapp - a simple option
June 06, 2016

Bufferapp - a simple option

Ann Druce | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

I use it to schedule social media postings across various platforms, customising them for each one. You can post from scratch in the app, or use a Chrome extension to re-post third party content from any website (including the social media platforms) with your own comments added.

Pros

  • Schedule by time and by day.
  • Schedule across plaforms.
  • Reports on engagement with the content.

Cons

  • Occasionally posts fail - though you do get a notification.
  • You have to be careful that you don't simply add a post without double checking which platform is selected - the app keeps the last platform you used and nothing is as amateur as using hashtags for your LinkedIn post!
  • I'd like to see a trended analysis of engagement by post time.
  • There is a free version so, as usual, the investment of time is the main concern. I haven't quantified an ROI, but it definitely saves time.
I found Buffer simpler to use and more intuitive, but I suspect that's just a personal preference.
Buffer is simple to use, fairly flexible, and reasonably reliable.

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