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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Learn from top reviewers

My review of Buffer

Rating: 4 out of 10
May 16, 2025
IncentivizedVetted ReviewVerified User
I used Buffer to help automatically schedule social media posts on Facebook, Twitter and Google Plus when Google Plus was still a thing. It was used by me for a sole proprieto...
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Lauren Rich, aPHR™
Account Manager - Social Media
Social Media Manager
Best sales talent
Buffer2 years of experience
Verified on LinkedIn

Great tool for managing social media posts

Rating: 9 out of 10
May 15, 2025
IncentivizedVetted ReviewVerified User
Buffer helps our company stay organized and on top of social posts. I am the only marketing employee, and I often forget to post social posts until it's too late. Buffer helps...
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Verified user
Team Lead
Buffer1 year of experience

End Social Media Stress

Rating: 8 out of 10
April 1, 2025
IncentivizedVetted ReviewVerified User
I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s ...
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Penelope (Crescibene) Hamilton
Director - Marketing
Director of Client Relations
AV Social Strategies
Buffer6 years of experience

Affordable and easy to use.

Rating: 7 out of 10
March 27, 2025
IncentivizedVetted ReviewVerified User
Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Buffer4 years of experience

A great tool to for high output

Rating: 8 out of 10
March 24, 2025
IncentivizedVetted ReviewVerified User
We used Buffer to schedule our social media posts. It does all the things you'd expect from a social media scheduler, and it also has some cool features that make it quicker a...
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James Crook
General Manager - Marketing
Business Coach at The Health Leader Co
The Health Leader Co.
Buffer2 years of experience
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Pricing

View all pricing

Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.2
Avg 8.1

Reporting/analytics

7.6
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.8
Avg 8.0
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Role-based user permissions & privileges highest, with a score of 9.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 93)

End Social Media Stress

Rating: 8 out of 10
Incentivized
April 01, 2025
Return on Investment
  • I really don’t have specifics for this since I set others up more than use it for our own company anymore. At one time we used it to mainly schedules news and it was very well worth the return.
  • Social media ROI is difficult to measure in my opinion. Unless you are running ads to a landing page or shopping cart and have very specific CTA’s in your copy , it can be difficult to set KPIs. As far as Brand awareness- social media is more of a necessity these days. Like it or not, your company should be represented.

Affordable and easy to use.

Rating: 7 out of 10
Incentivized
March 27, 2025
AC
Allie Cobb
Digital Director
Mouth Digital + Public Relations (Public Relations & Communications, 11-50 employees)
Vetted Review
Verified User
Buffer
4 years of experience
View profile
Return on Investment
  • Increased our ROI because it is cheaper than other tools.
  • Allowed us to prepare the reports faster and with ease.
  • Saved time on scheduling content.
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