Great Tool for Getting Started With Social Media Automation
I have used Buffer to publish social media posts for small businesses. The scheduling features, automation, and tools they have available …
Buffer
Top Rated
Buffer
Starting at $15 per month
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Recent Reviews
Awards
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Top Rated
2022
Most Loved
2022
Popular Features
View all 6 featuresContent planning and scheduling (63)
8.7
87%
Mobile access (58)
8.2
82%
Campaign success analytics (58)
7.9
79%
Content optimization (56)
7.5
75%
Reviewer Pros & Cons
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Video Reviews
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Pricing
View all pricingPublish Pro
$15
Cloud
per month
Analyze Pro
$35
Cloud
per month
Analyze Premium
$50
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features Scorecard
Publishing
8.1
81%
Reporting/analytics
7.9
79%
Account management
8.1
81%
Product Details
What is Buffer?
According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer - The Social Media Management Tool for Small Businesses
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Feedly
- Bulk Buffer
- Quuu
Buffer Competitors
Buffer Customer Size Distribution
| Consumers | 55% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 19% |
| Enterprises (more than 500 employees) | 1% |
Buffer Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish |
Comparisons
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Frequently Asked Questions
What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
What are Buffer's top competitors?
What is Buffer's best feature?
Reviewers rate Content planning and scheduling highest, with a score of 8.7.
Who uses Buffer?
The most common users of Buffer are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(356)
Reviews
(1-25 of 83)- Popular Filters
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- Increased posting on social media
- increased interaction with social media posts
February 09, 2022
In my opinion, Buffer is garbage...
- I believe I paid for a software that barely functioned.
- I feel like it is hard to cancel.
- In my opinion, they have rude support agents.
January 24, 2022
Easy to succeed with Buffer
- Buffer is easy to use for all my social posting activities
- It is so easy to use; I don't have any problems
- I love that I can schedule all my posts to my social media at one time in one place
January 19, 2022
BEST FOR SOCIAL HANDLES
- It definitely made a positive impact on overall work management.
- It saves me from many problems and confusion. I just loved it the way it works.
- The support from them is great.
November 04, 2021
A great and easy tool to manage your social media on autopilot!
- It has saved money by allowing us to automate our social using one person
- It allows us to connect one channel at a time instead of wasting money on larger account management tools
- We are making money, because it has already delivered several clients
November 03, 2021
A classic tool that is always essential in social media work
- It allows us to keep our channels active with information and content that identify us in our sector
- It helps us in our awareness strategies
- Allow time optimization and productivity improvement of the social media team
June 21, 2021
For all your social media needs use BUFFER.
- It allows you to know your performance as well as provide you entire analytics so that you are able to take better decisions and improve what went wrong.
- It helped a lot in increasing the reach towards the target as Buffers offers you best time to schedule your posts.
- With the two factor authentication you are also keeping your data safe as nobody can access your data.
June 13, 2021
Post more in less time.
- More active followers.
- Less time spend on posting.
- More followers in general.
June 08, 2021
A simple social media planner ideal for SMBs
- Increased efficiency
- Time saving
- Aggregation and scheduling of posts across major social media channels
June 06, 2021
Buffer makes posting consistently on social media SO much easier! It's like the crock pot of social media.
- As it's important for me to post regularly on social media, Buffer solves that problem for me. I have absolutely seen my followers increase since I started posting consistently with Buffer.
- Visuals are important on social media, and Buffer's tool, Pablo, really helps me with that. I don't have to spend any money creating visuals (competing tools charge for that). It's very easy, fast and free. It definitely saves me probably at least $400-500/year.
- Using Pablo, Buffer's image creation tool, also ensures I don't need to worry about violating any photo copyrights. That can also be costly if you just pull images by using a Google search. Some companies charge royalty fees -- so that would save a lot of money as well, and save time that you don't have to spend researching whether or not an image is OK to use.
- Reduced excessive workflow.
- Increased efficiency.
- Improved and effective analysis reports can be made.
- Comparative analysis can be be done easily for the same post in different platforms.
- Buffer has provided us with a lot of help in managing social networks, thus saving time in digital marketing.
May 26, 2021
Best tool for small organisations
- Increased efficiency
- Reduced time
- Faster coordination
- Workflow improvements
May 25, 2021
The Only Scheduling Tool That You Need
- Increased efficiency
- Helped in time management
- Access control functionality helped to avoid any incorrect posts
- We've been able to double our social media clients without doubling our costs.
- We spend less time posting and more time creating quality content.
- We can expand to other channels without straining our systems.
May 21, 2021
Best affordable means of social media scheduling
- Decent ROI
- Very inexpensive
- Successfully plan weekly social media content
- Very positive. I am able to have a much bigger social footprint because of Buffer.
- Since we use it more for organic reach, the value comes from the time saved for creating and scheduling content in one go across different social media platforms.
May 18, 2021
Buffer - no nonsense strategy implementation.
- Positive: great introduction to roll out a brand and social media strategy.
- Positive: intuitive and minimalist layout means you get all the essentials to help you succeed.
May 17, 2021
Nice tool for small agency
- Early on we saved time, but after awhile it became more cumbersome because the posts would not deliver to platforms properly
- It allows me to "set and forget" my posts.
- I can maintain a full schedule rather than posting erratically.
March 26, 2021
Great tool for the everyday social media poster!
- Increased posting frequency.
- Improved engagement.
- Allowed us to run tests to compare days/times when posts did best/worst.
July 29, 2020
Easy to use and affordable
- Improved efficiency and effectiveness of social media department.
July 29, 2020
Phew, it's Buffer...
- Increased revenues through clients on retainer projects.
April 08, 2020
Great for nonprofits!
- We are able to schedule content a month in advance, which really saves on time in the long run.
- Reporting on content has meant we can improve what we are posting and see what works and what doesn't.