Top Rated
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Score 7.9 out of 100
Top Rated


Recent Reviews


Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features

Content planning and scheduling (63)


Mobile access (58)


Campaign success analytics (58)


Content optimization (56)


Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Buffer, and make your voice heard!


View all pricing

Publish Pro


per month

Analyze Pro


per month

Analyze Premium


per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard





Account management


Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

The Buffer dashboardCustomizable posting scheduleTailored PostsList or calendar view of scheduled postsBrowser extensionSocial media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Customer Size Distribution

Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%

Buffer Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish


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Frequently Asked Questions

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

What is Buffer's best feature?

Reviewers rate Content planning and scheduling highest, with a score of 8.7.

Who uses Buffer?

The most common users of Buffer are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


(1-25 of 83)
Companies can't remove reviews or game the system. Here's why
Joseph Kahn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It allows you to know your performance as well as provide you entire analytics so that you are able to take better decisions and improve what went wrong.
  • It helped a lot in increasing the reach towards the target as Buffers offers you best time to schedule your posts.
  • With the two factor authentication you are also keeping your data safe as nobody can access your data.
Michelle Messenger Garrett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • As it's important for me to post regularly on social media, Buffer solves that problem for me. I have absolutely seen my followers increase since I started posting consistently with Buffer.
  • Visuals are important on social media, and Buffer's tool, Pablo, really helps me with that. I don't have to spend any money creating visuals (competing tools charge for that). It's very easy, fast and free. It definitely saves me probably at least $400-500/year.
  • Using Pablo, Buffer's image creation tool, also ensures I don't need to worry about violating any photo copyrights. That can also be costly if you just pull images by using a Google search. Some companies charge royalty fees -- so that would save a lot of money as well, and save time that you don't have to spend researching whether or not an image is OK to use.
David Fox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • We've been able to double our social media clients without doubling our costs.
  • We spend less time posting and more time creating quality content.
  • We can expand to other channels without straining our systems.
April 08, 2020

Great for nonprofits!

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • We are able to schedule content a month in advance, which really saves on time in the long run.
  • Reporting on content has meant we can improve what we are posting and see what works and what doesn't.