Phew, it's Buffer...
July 29, 2020

Phew, it's Buffer...

Smrita Rappai | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

We use it for social media scheduling at work since we are into digital marketing, then for clients on retainers for social media marketing. Problem tackled - social media marketing management and engagement analysis.
  • Looks beautiful.
  • Easy to use without technical background.
  • Regularly updated features.
  • Pricing is compartmentalized for the whole thing or parts that's used like analytics, community management.
  • Instagram isn't supported strongly in the basic plan.
  • Limiting because of the fewer number of platforms like Blogger.
  • All features together is quite expensive.
2 - Co-founder: Social media marketing and branding expert (for clients and internal use)
Business development (for internal use)
  • Increased revenues through clients on retainer projects.
I'd recommend it for a one time social media campaign, for a small business, and anyone who cares more of content scheduling and not too much about the performance (analytics) of their posts.

Buffer Feature Ratings

Content planning and scheduling
9
Content optimization
8
Workflow management
9
Not Rated
Campaign success analytics
9
Role-based user permissions & privileges
10
Mobile access
9