Item: Buffer
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Buffer is used in the nonprofit I work for by the marketing team and a few volunteers. We needed software that could schedule content on a few platforms (Instagram, Facebook, and LinkedIn) while still being affordable.

Pros and Cons

50% discount for nonprofits
The basic plan is very reasonable and so suitable for small budgets.
Great UI
Simple and easy to use
Great analytics

As you need more features like "community management" and "analyze", Buffer becomes quite expensive.

Users and Roles

5 - They represent marketing and fundraising.

Return on Investment

We are able to schedule content a month in advance, which really saves on time in the long run.
Reporting on content has meant we can improve what we are posting and see what works and what doesn't.

Alternatives Considered

Hootsuite

Other Software Used

Xero, WordPress, Little Green Light

Likelihood to Recommend

Buffer is suitable for organizations of any size. The reason for this is because certain elements are split up for Buffer. This means if you cannot afford the analyze feature or don't want to use it then you don't have to pay for it.

Great for nonprofits!

Overall Satisfaction with Buffer