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Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple …
Starting at $15 per month
View PricingOverview
What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
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Popular Features
- Content planning and scheduling (64)9.393%
- Mobile access (59)9.292%
- Campaign success analytics (59)7.878%
- Content optimization (57)6.464%
Pricing
Publish Pro
$15
Cloud
per month
Analyze Pro
$35
Cloud
per month
Analyze Premium
$50
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SEACRET NAIL BUFFER - (Demo and Review) ✅
YouTube
Sony a99 II autofocus and buffer demo
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SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher
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Features
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Buffer?
According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer - The Social Media Management Tool for Small Businesses
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Feedly
- Bulk Buffer
- Quuu
Buffer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish |
Frequently Asked Questions
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Reviewers rate Content planning and scheduling highest, with a score of 9.3.
The most common users of Buffer are from Small Businesses (1-50 employees).
Buffer Customer Size Distribution
| Consumers | 55% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 19% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
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Reviews and Ratings
(373)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.
Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.
Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.
Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.
Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.
Attribute Ratings
Reviews
(1-25 of 48)Companies can't remove reviews or game the system. Here's why
June 06, 2021
Buffer makes posting consistently on social media SO much easier! It's like the crock pot of social media.
1
Owner of the business/consultant, using Buffer to schedule social media posts primarily on Twitter, but sometimes also on LinkedIn and Facebook. I act as the social media manager for my business as well as for clients. Buffer makes it so much easier to set up posts to go out any time of the day or night.
1
This tool would be suitable for any social media marketer. Since it is intended to save time by creating posts in one go, I see it being very useful for entrepreneurs or small teams. For larger organizations, they also support team members where content can be approved before sending to the queue.
May 18, 2021
Buffer - no nonsense strategy implementation.
Online media strategy, analytics, website, and brand design, as well as brand management, are all functions of the users who use buffer in the organization.
1
I'm a content creator and I run a one-person business. I produce, edit, and post all of my own content, so any kinds of tools that make it easier and save me time are nice.
July 29, 2020
Easy to use and affordable
3
Social Media
July 29, 2020
Phew, it's Buffer...
2
Co-founder: Social media marketing and branding expert (for clients and internal use)
Business development (for internal use)
Business development (for internal use)
April 08, 2020
Great for nonprofits!
5
They represent marketing and fundraising.
March 18, 2020
I love Buffer!
5
The marketing and social media departments
March 13, 2020
Fantastic UI and very easy to use
2
The marketing department.
5
Marketing, content management, social media
February 21, 2020
Buffer is great for a small Social Media team
2
We have a small Marketing team of two individuals, myself and my co-worker. I am a copywriter who, among other job duties in other areas, sees writing captions for social media and finding stories that are worth sharing on our social accounts. My co-worker is on the visual side of things and does our photography, videography, and graphic design for our social media as well as for other areas.
February 14, 2020
Good, but could be improved
2
Our marketing specialist and owner use the platform!
January 21, 2020
Stop wasting time and Buffer your business.
3
We have 3 people that overlook the Buffer and social accounts. One person simply inputs links to our portfolio, linking to our case studies. Another person fills in between those posts, creating new content, quotes, reblogging other people's posts. The last person is the analyst, who studies trends and recommends changes.
January 18, 2020
Buffer is Perfect for SMBs
1
In my experience, it has always been the Marketing Department. This is the only department that deals with social media and sharing content. In smaller companies, this means there are typically only one to a handful of people that would use Buffer. I haven't used it in conjunction with someone else, but I imagine it wouldn't be difficult to manage as a team.
January 17, 2020
Use Buffer! It's Sweet!
2
The department that solely uses Buffer is the marketing and communications department at our university. This is the department that I am in alongside my co-worker. I function as the main content creator (video, photo, graphics) and my colleague is our writer. We both use buffer to plan ahead on social media so that we are able to create a tailor the story that we are trying to portray to our audience.
January 16, 2020
Best for Individuals
1
I am the only employee in my business so I am the only one who used Buffer. If I had to put a function on my role, I would say I am the owner and marketing director.
1
Currently, as a small business, only one person is using Buffer, myself. I am in charge of social media for our office and posting on our social media platforms. I manage the content, the posting schedule, and reporting on the success of those posts. I also manage our campaigns and email marketing.
January 13, 2020
Make it easy to manage your social media with Buffer!
3
Team members who are involved in Marketing and promoting our work use Buffer. Team members and or volunteers help manage our social media, and Buffer is the primary tool they use to complete their tasks.
January 06, 2020
The best social media management tool for ensuring that you always have something to post
2
I use Buffer to add relevant articles to my queue as I see them and also have a contractor who helps me with scheduling content.
January 02, 2020
Great option for small to medium businesses
3
The marketing and fundraising department
December 13, 2019
Buffer, the only social media scheduler you'll ever need
4
While working within a church (or any non-profit organization), you often have various departments with their own social media accounts to help keep their audience informed of upcoming events, resources, and reminders. The various users within our staff, help oversee the various social media accounts across multiple departments. Everyone who uses Buffer in our organization are paid staff.
November 20, 2019
Buffer: Top Social Scheduling Software
1
Social scheduling, analytics, social monitoring.
1
We give our entire team access to Buffer in some capacity because if used correctly, you can deduce a lot of information from it. It can be used or seen as market research, sales analysis, customer feedback, etc. It's all about how you use it, and you can get creative there.
November 12, 2019
Every social media manager's dream!
1
We have a dedicated social media manager that uses Buffer to operate our social media accounts on Twitter, Facebook and LinkedIn. Buffer helps him keep everything consistent across all our social media channels, while keeping track of the best times to post and how our audience reacts to our posts and what kind of reach they have. All of that helps us optimize our social media campaigns for maximum performance.
November 07, 2019
Excellent tool
10
Marketing Team