Great wire distribution for SEO; not for earned coverage
Scott Merritt | TrustRadius Reviewer
Updated June 07, 2019

Great wire distribution for SEO; not for earned coverage

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Business Wire

Our agency has used Business Wire as a distribution channel for press releases for our clients. Our agency is a full-service marketing agency, so Business Wire is used by the PR department. It's used when a client needs a wire service for distribution of company news in a way that drives SEO, attaches to a stock symbol, or creates general awareness.
  • This is a primary value aspect of Business Wire's offerings.
  • Reach to a wide range of media.
  • Post-release reporting.
  • Cost is generally a barrier to using a service like Business Wire.
  • Actual results yield. The releases do not truly reach reporters who matter to the announcement.
  • Because we counsel our clients before spending their money, they fully understand what Business Wire can do for them and what it cannot do. SEO, news tied to stock symbols... aspects that drive traffic to a client's website. Those are where there's good ROI.
  • The only negative impact Business Wire has the potential to deliver is to the bottom line given the cost of the service.
For the services we generally seek when we engage Business Wire, it's effectively interchangeable with PR Newswire. It becomes a matter of preference. The other news distribution platforms generally don't return as much value in terms of visibility, be it through SEO or possibly social channel sharing. We use Business Wire because of existing relationships, but also because of client preference.
Business Wire is not a good solution for generating true news coverage. Wire services in general do not yield true earned media results. A wire service like Business Wire is best for generating good SEO and visibility in web crawling services like Google Alerts. If a company is public, it's also good for reaching investors through tying news to a stock symbol.