Bynder DAM newish implementation
November 03, 2025

Bynder DAM newish implementation

Andrew Scherer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Brand Portal

Overall Satisfaction with Bynder

At this time, the core use case is supporting out business web site and automating workflows withing creative services for image curation. We intend to expand the use to email and social media, and include final video assets. We expect to use collections to provide internal clients with choice of assets for both self-service and selection on projects.

Pros

  • Tagging
  • Asset loading
  • CMS integration
  • Easy to configure and set up

Cons

  • High cost for SFMC integration
  • High cost for external partner access
  • + Single point of truth for image assets
  • + Easy for web team to integrate image assets into page instances
  • + Streamlined workflow for design team for derivatives
Appears simple to most users, which improves adoption. The admins using it report high ease of use, both from an interface and performance perspective. The integration with our Optimizely CMS are particularly satisfying to our web team, and an improvement over the native image library functionality.
Also reviewed Optimzely and Adobe's solutions. As a leader I believe the products are somewhat commoditized inasmuch as they all perform the core features equally well. The decisions boiled down to which worked best to the satisfaction of our security, architecture, and network teams, and the look & feel preferences of our end user designers.

Do you think Bynder delivers good value for the price?

Yes

Are you happy with Bynder's feature set?

Yes

Did Bynder live up to sales and marketing promises?

Yes

Did implementation of Bynder go as expected?

Yes

Would you buy Bynder again?

Yes

Bynder nails the core functionality. Even the skeptic on the team are all in. Their onboarding team was excellent, and the resources and models they made available made it one of the most painless products to stand up and integrate that I've ever added to existing workflows and stacks. There's an interest in using it to manage video review workflows but it's seeming like that's not a sweet spot.

Bynder Feature Ratings

DAM Features
8.3
Uploading assets
10
Downloading assets
10
Categories
10
Asset storage
5
Asset sharing
10
Asset search
10
Tagging system
Not Rated
Content editing
8
Embed codes
8
Metadata
8
Collections
8
User access
8
DAM Integrations
8
DAM API
Not Rated
Workflow automations
8
Related asset discovery
5
Reporting & Analytics
8.0
Dashboards
8
Standard reports
8
Custom reports
8
Data exportability
8
Content analytics
8

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