Very helpful system, but not a necessity for small or mid-size organizations
December 21, 2018

Very helpful system, but not a necessity for small or mid-size organizations

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bynder Brand Portal

We used Bynder to manage our marketing collateral and sales enablement materials (e.g. reference materials, battle cards, sales training, etc.) We used it primarily only for the sales & marketing team - it would have been fantastic to have the entire organization using the system, but the per-user cost was just too high, especially since plenty of people probably wouldn't have been using it regularly - only on an as-needed basis.
The main problems that Bynder solved were around having an easy way to find different pieces of collateral for specific use cases. For example, my company has multiple product lines that are very different, so it was a good way to ensure that people could find exactly what they needed when talking to a client with only a few applications, or a prospect who was only interested in a certain product. It was helpful to look at the reporting features and see what people were using most (it often wasn't what upper-level managers thought they would be using) as well.
  • Powerful filtering features (if you set it up right)
  • Great to have one single place to update collateral so everyone has the most up-to-date version.
  • Having the option to set public links for certain files was very useful for sharing files externally without any fuss.
  • Responsive customer service that was actually helpful (not always the case with software vendors!)
  • The cost was quite high for what is really not a "core" system.
  • The company was also The cost to do business with when we needed to cancel, even though our subscription had not yet renewed.
  • Wish there was a way to "highlight" collateral in the asset bank or change the default sort order. As it is, older files are stuck at the bottom by default even if new versions of them are uploaded. As a result, the more commonly-used collateral (often the basic overview files/videos/etc which were created first) required a lot more scrolling to get to.
  • Negative - no real ROI (it's an expensive system for what it actually can do)
It is very difficult to go back to a file-based system after Bynder, but they do tend to be cheaper.
It's a good option for companies that are growing rapidly with sales or marketing teams that have a lot of assets to manage. However, the cost may be prohibitive for mid-size companies. It is not a good choice if you are looking to have a system that is accessible for all employees (like Dropbox or an employee portal)