Does what it says on the box. Recommended, especially for small-ish orgs
May 22, 2021

Does what it says on the box. Recommended, especially for small-ish orgs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Campaign Monitor

We are using Campaign Monitor as our email marketing platform. We send emails like, EDMs, invitations, transactional emails, event communications, and automated responses. Marketing leads its use, but it is being used by other teams. We are using it in tandem with CRM/other database systems where we manage contacts.
  • Personalization: Being able to add many custom fields to personalize an email sent is great.
  • Viewing results: The reporting dashboards are simple and intuitive.
  • Transactional emails: It was super easy to hook up via Zapier.
  • API and connectors to other platforms.
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
  • Simply: it has made getting things done easier.
  • It has empowered non-technical users to work comfortably in the system.
  • Deliverability is good: Thanks to the implementation team doing their due diligence on incoming clients and their setup.
  • It was more cost effective than previous (feature rich) system.

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It can't do some heavyweight enterprise stuff or customization, but we've traded that off for ease of use for multiple users who are not subject matter experts. The interface is intuitive, making activities like segmentation (particularly behavior-based: e.g. 'users who opened X campaign and did not click') and automation a lot easier to implement. I think this is great for a smaller-scale org that doesn't have a lot of tech/dev specialist resources.

Campaign Monitor by Marigold Feature Ratings

WYSIWYG email editor
Dynamic content
A/B testing
Spam Testing
Not Rated