A Life-saving Software for PR Professionals
September 07, 2016

A Life-saving Software for PR Professionals

Jess Messenger | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Cision PR Software

Cision PR is used by our employees in the U.S.to build lists of key journalists, research target publications and distribute press releases. It helps us easily disseminate client information to large lists of media contacts and organize our outreach into separate lists based on client and industry. Its search function also helps us identify the best publications to pitch and advertise in.
  • I like that the search function allows users to search according to geography, a contact's name, outlet, focus, title, etc.
  • I like that it's quick and easy to select lists to distribute a press release to. I can usually send out an announcement (add lists, write the pitch) within 15 minutes and Cision allows me to check my work along the way.
  • Cision makes it easy to build, save and edit lists
  • If you accidentally delete a list, there is NO way to recover it. There should be an undo button in case this worst case scenario does occur.
  • CIsion makes it a bit difficult to search for a specific person if you are already in the middle of building a distribution. Thus, it's best to know their full name or to add them to a list and then add the list.
  • Sometimes the software is slow, making it take a while to build a list or do a simple search.
  • Cision saves time (and thus money) because it saves all of your contacts and publications in lists that you can revisit at any time, rather than starting over from scratch.
  • Cision allows me to quickly learn more about a journalist or publication.
Cision is great for distributing press releases and other news announcements. It is also great for compiling information about specific journalists or publications, which can come in handy when pitching or deciding the best publications in which clients should advertise. It's also great for organizing publications into groups, whether by industry, client, geography, etc.